The Irish Football Association is one of the true giants of world football.

A lofty claim perhaps but despite a population well below two million, despite only having just over 1,500 registered clubs and despite being able to draw from a pool of approximately 25,000 players (spread over less than 5,500 square miles), the influence the Association had - and still does have - on the game across the globe is immeasurable.

Founded in Belfast in 1880, the Irish Football Association is the fourth oldest governing body in the world. The IFA is privileged to hold a seat on the International Football Association Board, alongside FIFA and the FAs of England, Scotland and Wales. The IFAB is a body which governs the laws of the game and enables the IFA, although a relatively small Association, to have a major influence on world football.

The Irish FA has an exciting range of marketing initiatives available including online, print, pitchside boards, and sponsorship. The IFA can offer a high level of brand awareness and media exposure through these various initiatives.

Current opportunities include:

  •  Sponsorship

The IFA have a number of programmes or rights that can be sponsored at international, domestic or grassroots level. These include the Premiership and the international team. For costings, availability and benefits, contact the IFA for further information.

  •  Online

Website: banner advertisements on the IFA’s official website, which enjoys over 90,000 unique visitors on average per month.
Email: the IFA has approx 18,000 valid email addresses in its database that receive its regular official e-zine. Opportunities include articles, offers, competitions and corporate branding or adverts.
Text service: the IFA has 4,000 mobile numbers which can be used to market a corporate message.

  •  Print

Match programme: adverts in the IFA's popular match programmes (international and domestic)
IFA Magazine: the magazine has a circulation of 12,000 and estimated readership of 36,000; the IFA’s official magazine, Northern Ireland Football, has a range of advertising opportunities and positions. Inserts are also available.
Tickets: access to 14,000 ticket holders at each international home fixture, to promote a company message.
Leaflets at games: product focused flyers issued at the turnstiles at home international games (for fixtures see www.irishfa.com).

  •  Away Corporate Travel Packages

Tailored or charter packages for business customers for a variety of away corporate days and events (contact the IFA for further information).

  •  Boards

Boards at international fixtures: televised live on Sky Sports, these matches are potentially screened in six million homes and coupled with a highlights package on BBC NI, which offers Board sponsors significant exposure.
Boards at the Irish Cup Final: shown live on BBC NI, this key fixture also has a highlights package on UTV.

Contact: Caroline Menary, IFA Domestic Marketing Manager

More information ...