WESTON WHEELS REVS UP FOR SUMMER 2004 EVENT

Weston Wheels, a modified car show held over the August Bank Holiday weekend, just south of Bristol, offers the opportunity to promote a brand or company to a captive audience in excess of 20,000.         •  70% of attendees are aged between 17 and 35         •  65% of attendees are male with a large disposable income         •  attended by local and national traders         •  significant website attendance The event offers a range of sponsorship opportunities, from main event sponsorship to sponsorship of various areas of the event, as well as competition sponsorship and the chance to sponsor trade and presentation areas. The event attracts a high level of national press coverage and regularly features in magazines such as Fast Car, Revs, Redline and Max Power. So Weston Wheels represents not just an opportunity for brand promotion but also a means of increasing brand awareness and sales. To increase awareness of Weston Wheels itself, this year the organisers are holding a national DJ competition final and top motoring presenter Richard Hammond will be presenting throughout the event.   Contact: Rosey Hayman, Sales Director. Tel.: 0870 235 1340. Other contact details in our Sport: Motor Sport section.   E&OE