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The premier online database of UK sponsorship opportunities


  UK sponsorship news update ... 20.4.2007
  
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Sports Sponsorship and Brand Development


Martin Beck-Burridge, Jeremy Walton


Subaru and Jaguar provide an outstanding example of what can be achieved when brand development and relationship marketing are combined to create a world class brand
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The Athletes' Guide to Sponsorship: How to Find an Individual, Team or Event Sponsor


Jennifer Drury, Cheri Elliot


Who to approach and how - a wealth of information for both first time sponsorship seekers and seasoned expert athletes
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Developing Successful Sport Sponsorship Plans (Sport Management Library)


David K. Stotlar


This unique book guides the reader through each step of planning, designing, pricing, and implementing successful, winning sport sponsorship packages
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With sponsors' support, farmer John will plough through the ocean to help Devon Air Ambulance


At the end of this year, John Allen intends to undertake the challenge of a lifetime. During December, he will be part of the crew that sails across the 'Southern Ocean' in the third leg of the Clipper 07-08 Round The World Yacht Race - Durban, South Africa to Fremantle, Australia.

"Who am I? For the past ten years I have managed the home farm of the Maristow Estate, a mixed dairy and arable farm on the south west edge of Dartmoor. I am married with three children, who along with my employers fully support my desire for this challenge. Until recently I had no sailing knowledge but having completed the initial training for the race I have embarked on a steep learning curve".

Challenges such as this do have their costs, of course, including training, insurance, equipment and travel - and so many of the participants seek sponsorship to cover some of their expenses.

"There are many way in which I can offer a return on sponsorship", says John, "writing articles, for instance, or delivering presentations on my experiences. These could be related to my sailing challenge or to the farming industry. I will be donating 50% of all sponsorship received to the Devon Air Ambulance Trust. The Trust is a worthy cause, providing fast and appropriate emergency treatment to casualties, often in remote, inaccessible or congested areas".

 

Contact: John Allen. Tels.: 01752 732815/07831 732450.

 

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