Event Sponsorship
Bruge E. Skinner, Vladimir Rukavina
 State-of-the-art methods for finding, securing, and retaining the best corporate sponsors
|
--------------------
--------------------
--------------------
The Sponsor's Toolkit
Kim Skildum-Reid, Anne-Marie Grey
 An ideal sourcebook for helping sponsors select and manage sponsorships to achieve their marketing goals
|
--------------------
|
|
Sponsors seeking media coverage will warm to the attractions of Bankside Frost Fair
Bankside Frost Fair is London's largest, free winter event, to take place along the River Thames outside Tate Modern and Shakespeare's Globe Theatre on 14th-16th December. 
Having previously won a Visit London award the Frost Fair is now in its fifth year and attracts over 140,000 visitors. The concept of the event is historical, 200 years ago the river in the Bankside area would freeze over and a Frost Fair would take place on it. The Frost Fair turns the area into a winter wonderland where you can find London's biggest winter market, husky dog sledding, ice sculptures, street theatre, music, workshops and a bar serving mulled wine. 
The events starts with a spectacular lantern parade and on the Saturday there is a boat procession. Media coverage has included BBC London, London Tonight, Magic Radio, Smooth FM, The Guardian, The Times, The Observer, Daily Mirror, Time Out, Metro, Evening Standard, London Lite, Woman's Own, Junior, First and Prima. Other marketing includes advertising, promotional material and a website. Various levels of sponsorship and benefits are available with varying exposure throughout the event.
Contact: Lisa Holmes, Tourism Officer. Tel.: 020 7525 2296.
More ...
|
|
The UK Sponsorship Database
A how-to guide to attracting - and keeping - sponsors: checklists, tools, templates and techniques!
The most comprehensive and up-to-date introduction to sponsorship available today. Provides practical hands-on information