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Sports Sponsorship and Brand Development
Martin Beck-Burridge, Jeremy Walton
 Subaru and Jaguar provide an outstanding example of what can be achieved when brand development and relationship marketing are combined to create a world class brand
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Backroom Operations looks for sponsors to jump on board - but get your skates on!
Backroom Operations boast a position as the best and most respected skateboard events and tours organisers in the UK.
 They also handle rider sponsorship and many other aspects of the sport. With over fifteen years' experience in the field, unmatchable industry contacts and a proven track record you really can't go wrong.
The company recognises that the image of skaters is of a load of hoodie-wearing drop outs - but a recent demographic study has shown this to be a massive 'urban myth', with the largest percentage coming from Category A homes and many of the 21+ age group being successful young professionals with high disposable incomes. More and more focus is being heaped upon pushing the young into more physical activity and better health.
Skateboarding attracts exactly the kind of people that aren't interested in the traditional team sports taught in schools and who could easily go on without any access to sport. So ... if you have a product or a brand aimed at the youth sector, here's a good way to reach your market rather than with outdated traditional means.
Contact: Nic Powley. Tel.: 07710 325728.
More ...
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The UK Sponsorship Database
Who to approach and how - a wealth of information for both first time sponsorship seekers and seasoned expert athletes
This unique book guides the reader through each step of planning, designing, pricing, and implementing successful, winning sport sponsorship packages