An exciting and original extreme mountain bike event is coming to the Sussex countryside. Called The Ruckus, this four cross downhill event is being brought to the south east of England for the first time.

Metaphor Events is currently looking for sponsors to make the event come to life and would like to invite potential sponsors to view their proposal. With the added possibility of worldwide television exposure, this is an event that is sure to attract a large audience.

The Ruckus brand is a new concept in alternative sporting events that is beginning with this new version of downhill mountain biking. Organised by Metaphor Events, who have recently handled a Sport Relief mile in Brighton, and in partnership with specialist consultants, the events aim to bring popular alternative sports closer to a mass audience.

There is already agreement in principle to feature the event on satellite extreme magazine shows that will be broadcast not just in the UK but around the world. Added to this is the aim to stream it live to the internet and onto people's mobile phones.

To be located at the Golding Barn motor cross track in the heart of the South Downs, The Ruckus will provide an excellent opportunity for maximum exposure to a target audience. With no other downhill mountain bike events taking place in the south east of England, and with mountain biking being an established Olympic event, this is the perfect opportunity to help develop a partnership between event and brand.

Mountain bikers represent a lucrative, untapped market - it's not uncommon for riders to spend £2,000 on bikes and equipment alone.

Potential sponsors will be offered several different means of promoting their brands, including

  •  the opportunity to have full naming rights for the event, for example, "The XXXX Ruckus"

  •  the chance to have a Start and Finish kite that all riders will pass under and which will be seen by spectators and filming cameras

  •  prominent placements in websites, on entry forms and in any other literature relating to the event

  •  the chance to display any new products on a stand throughout the event

  •  placement on competitors' race numbers and officials' clothing

  •  a cost-effective opportunity to utilise a wide range of worldwide advertising media, including television, internet and mobile phones.

Contact: Mark Hedger, Director

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