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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research and Buying (LEA's Communication)
Helen E. Katz
A practical introduction to the complete media planning and buying process
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Online Marketing: Online Media Planning, Pay Per Click Search Marketing, Organic Search Engine Optimization, Email Marketing, Affiliate Marketing, Rich ... Marketing, Social Networks and Analytics
by Damani, Damani, Farbo and Linton
How to create an online media plan and deliver it through a focused marketing mix
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Winning Results with Google Adwords
Andrew E. Goodman
Pinpoint your marketing message
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Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attracting NEW Customers Using Google, Yahoo & Other Search Engines
Mordkovich & Mordkovich
From the basics to detailed information on how to design a successful campaign
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Advertising Media A-to-Z: The Definitive Resource for Media Planning, Buying and Research
Walter W. Wymer (Editor), Sridhar Samu (Editor)
Quick-access reference to every essential media related term and concept
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The Sponsor's Toolkit
Kim Skildum-Reid, Anne-Marie Grey
An ideal sourcebook for helping sponsors select and manage sponsorships to achieve their marketing goals
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The Sponsorship Seeker's Toolkit, Second Edition
Kim Skildum-Reid, Anne-Marie Grey
A how-to guide to attracting - and keeping - sponsors: checklists, tools, templates and techniques!
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Hollis Sponsorship and Donations Yearbook - rev. ed. 2007
The definitive guide to sponsors, sponsor seekers and services suppliers
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Useful links
The European Institute for the Media
Think tank for research and strategy.
EuroStat
"Your key for access to European statistics".
Eurodata TV
Database of programme logs and TV ratings
FIPP - The International Federation of the Periodical Press
Federation of more than 35 national magazine associations
ESOMAR
World Association of Opinion and Marketing Research Professionals
Internet World Stats: Europe
Internet usage and population statistics
Media news
Media: Europe news
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