http://www.sponsorscape.com/auindex.htm News about sponsorship developments in Australasia 60 Sun, 21 Jan 2012 11:00:00 GMT http://www.sponsorscape.com/audec11.htm#28 http://www.sponsorscape.com/audec11.htm#24 http://www.sponsorscape.com/audec11.htm#17 http://www.sponsorscape.com/audec11.htm#14 http://www.sponsorscape.com/ausep11.htm#28 http://www.sponsorscape.com/auaug11.htm#15 http://www.sponsorscape.com/aujul11.htm#01 http://www.sponsorscape.com/aujun11.htm#27 http://www.sponsorscape.com/aujun11.htm#12 http://www.sponsorscape.com/aumay11.htm#20 http://www.sponsorscape.com/aumay11.htm#13 http://www.sponsorscape.com/aumay11.htm#05 http://www.sponsorscape.com/auapr11.htm#08 http://www.sponsorscape.com/aumar11.htm#01 http://www.sponsorscape.com/aufeb11.htm#07 http://www.sponsorscape.com/aujan11.htm#19 http://www.sponsorscape.com/audec10.htm#23 http://www.sponsorscape.com/aunov10.htm#23 http://www.sponsorscape.com/aunov10.htm#18 http://www.sponsorscape.com/auoct10.htm#20 http://www.sponsorscape.com/auoct10.htm#14 http://www.sponsorscape.com/auoct10.htm#09 http://www.sponsorscape.com/ausep10.htm#22 http://www.sponsorscape.com/ausep10.htm#02 http://www.sponsorscape.com/auaug10.htm#16 http://www.sponsorscape.com/auaug10.htm#09 http://www.sponsorscape.com/auaug10.htm#07 http://www.sponsorscape.com/auaug10.htm#05 http://www.sponsorscape.com/aujul10.htm#25 http://www.sponsorscape.com/aujul10.htm#23 http://www.sponsorscape.com/aujul10.htm#21 http://www.sponsorscape.com/aujul10.htm#09 http://www.sponsorscape.com/aujun10.htm#24 http://www.sponsorscape.com/aujun10.htm#07 http://www.sponsorscape.com/auapr10.htm#23 http://www.sponsorscape.com/auapr10.htm#02 http://www.sponsorscape.com/aumar10.htm#21 http://www.sponsorscape.com/aumar10.htm#14 http://www.sponsorscape.com/aufeb10.htm#28 http://www.sponsorscape.com/aufeb10.htm#17 http://www.sponsorscape.com/auoct09.htm#29 http://www.sponsorscape.com/ausep09.htm#10 http://www.sponsorscape.com/ausep09.htm#2 The organisers of the Australian Open Tennis tournament have unveiled ANZ as a new Associate Sponsor. ANZ has signed a three-year agreement starting with the Australian Open 2010. ANZ Acting Group Managing Director Strategy and Marketing Alex Thursby said ANZ had a long history of supporting sport in Australia and this was a significant opportunity to bring their brand to the world stage. "We are delighted to support this high profile event that has so many opportunities for our staff and customers to be involved. All our people across our branches and offices look forward to playing their part to promote the Australian Open throughout the lead-up and during the tournament", Mr Thursby said. The Western Australian Cricket Association has announced that major sponsor Retravision has extended its long-standing partnership with the WACA and the Retravision Warriors for a further three years. This is Retravision's third sponsorship term with the WACA, the successful partnership having begun in 2003 with the company becoming naming rights partner of the Western Australian state men's cricket team, the Retravision Warriors. The partnership was extended for another three years in 2006, incorporating naming rights of the Warriors as well as sponsorship of the WACA District League, to be known as the Retravision Shield. Nutri-Grain has reached top position - equal with Billabong - as the brand most Australians associate with being a sports sponsor. Almost one third - thirty per cent - of Australians recognise the breakfast cereal producer as a sponsor of sport, no doubt a result of its long-term association with surf life saving. Billabong attracts the same level of recall, despite its development into a lifestyle rather than a purely sportswear brand. Its heritage, firmly rooted in the sport of surfing through its ongoing sponsorship of individual surfers and the ASP world tour, makes it a leader in the recognition stakes. The results are shown in the twenty-third summer edition of the Sweeney Sports Report covering the 2008-09 summer. The report is widely recognised as Australia's most authoritative sports and sponsorship survey. New Zealand Post has been unveiled as naming rights sponsor of the New Zealand Book Awards from 2010. The move follows the decision of Pernod Ricard New Zealand to make the 2009 Montana Book Awards its last year of sponsorship. 'Since 1996, excellence in New Zealand writing and publishing has been synonymous with the name Montana', said Hamish Wright Chairman of Booksellers New Zealand. 'It has been an important feature of the literary scene in this country with much anticipation of finalists and winners'. New Zealand Post are also the current sponsors of the New Zealand Post Book Awards for Children and Young Adults. Other sponsors of the awards are Creative New Zealand and Book Tokens Ltd. Kaspersky Lab, a leading developer of secure content management systems, has announced a three-year multi-million dollar sponsorship deal with the AFL's Melbourne Football Club. The agreement between Kaspersky Lab and the Melbourne Football Club, also known as the Demons, includes signage, coach's sponsorship, website advertising, corporate hospitality and other match day benefits. The Kaspersky Lab logo will be seen most prominently on the back of the players' jerseys. New Zealand Cricket has said that it is exploring new sponsorship opportunities for its domestic cricket programmes after main sponsor State announced that it would not be renewing its ten-year sponsorship. State's support covered the State Championship, State Shield, State Twenty20, State League and team naming rights. Elsevier, publisher of many leading medical, pharmaceutical and scientific journals, is to revise its rules on publication sponsorship after it emerged that one of its - apparently independent - titles, the Australasian Journal of Bone and Joint Medicine, had in fact been sponsored by pharmaceutical company Merck.