http://www.uksponsorship.com Regular updates about key developments in the UK's sponsorship sector 60 Wed, February 1st, 2012 11:00:00 GMT http://www.uksponsorship.com/ukfeb12.htm#01 http://www.uksponsorship.com/ukjan12.htm#30 http://www.uksponsorship.com/ukjan12.htm#26 http://www.uksponsorship.com/ukjan12.htm#25 http://www.uksponsorship.com/ukjan12.htm#19 http://www.uksponsorship.com/ukjan12.htm#18 http://www.uksponsorship.com/ukjan12.htm#16 http://www.uksponsorship.com/ukjan12.htm#12 http://www.uksponsorship.com/ukjan12.htm#09 http://www.uksponsorship.com/ukjan12.htm#05 http://www.uksponsorship.com/ukdec11.htm#20 http://www.uksponsorship.com/ukdec11.htm#17 http://www.uksponsorship.com/ukdec11.htm#16 http://www.uksponsorship.com/ukdec11.htm#13 http://www.uksponsorship.com/ukdec11.htm#12 http://www.uksponsorship.com/ukdec11.htm#09 http://www.uksponsorship.com/ukdec11.htm#07 http://www.uksponsorship.com/ukdec11.htm#02 http://www.uksponsorship.com/ukdec11.htm#01 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http://www.uksponsorship.com/uknov10.htm#03 http://www.uksponsorship.com/uknov10.htm#02a http://www.uksponsorship.com/uknov10.htm#02 http://www.uksponsorship.com/ukoct10.htm#29 http://www.uksponsorship.com/ukoct10.htm#26 http://www.uksponsorship.com/ukoct10.htm#22 http://www.uksponsorship.com/ukoct10.htm#20 http://www.uksponsorship.com/ukoct10.htm#19 http://www.uksponsorship.com/spotoct10.htm Guest writer Mark Martin of moneysupermarket.com explores recent developments and looks at key issues that are driving the marketplace in sponsorship's fast lane ... http://www.uksponsorship.com/ukoct10.htm#14 http://www.uksponsorship.com/ukoct10.htm#12 http://www.uksponsorship.com/ukoct10.htm#06 http://www.uksponsorship.com/ukoct10.htm#04 http://www.uksponsorship.com/ukoct10.htm#01 http://www.uksponsorship.com/uksep10.htm#27a http://www.uksponsorship.com/uksep10.htm#27 http://www.uksponsorship.com/uksep10.htm#24 http://www.uksponsorship.com/uksep10.htm#23 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http://www.uksponsorship.com/ukdec09.htm#03 http://www.uksponsorship.com/ukdec09.htm#02 http://www.uksponsorship.com/uknov09.htm#27 http://www.uksponsorship.com/uknov09.htm#26a http://www.uksponsorship.com/uknov09.htm#26 http://www.uksponsorship.com/uknov09.htm#25 http://www.uksponsorship.com/uknov09.htm#20a http://www.uksponsorship.com/uknov09.htm#20 http://www.uksponsorship.com/uknov09.htm#19 http://www.uksponsorship.com/uknov09.htm#18 http://www.uksponsorship.com/uknov09.htm#17 http://www.uksponsorship.com/uknov09.htm#16a http://www.uksponsorship.com/uknov09.htm#16 http://www.uksponsorship.com/uknov09.htm#13 http://www.uksponsorship.com/uknov09.htm#12 http://www.uksponsorship.com/uknov09.htm#11 http://www.uksponsorship.com/uknov09.htm#06 http://www.uksponsorship.com/uknov09.htm#05 http://www.uksponsorship.com/uknov09.htm#02 http://www.uksponsorship.com/oct09keynote.htm http://www.uksponsorship.com/oct09barclays.htm The deal, worth in excess of GBP 82m over the course of the sponsorship, runs from season 2010 and 2011 through to the end of the 2012 and 2013 season. http://www.uksponsorship.com/oct09bali.htm The awards are the biggest landscaping awards ceremony in Europe. http://www.uksponsorship.com/oct09topman.htm Partnering for the first time, NME Radio and Topman are to host a brand new series of shows, broadcast live from the newly refurbished Topman flagship store at Oxford Circus. http://www.uksponsorship.com/oct09cooks.htm Thomas Cook will provide a range of short break packages that will include accommodation, transport and event tickets for the London 2012 Olympic and Paralympic Games. http://www.uksponsorship.com/oct09dcms.htm The Creativity and Business International Network will bring together up to three hundred people who drive the creative industries sector. http://www.uksponsorship.com/oct09nwrda.htm The figure has been achieved through a prestigious lineup of sporting, cultural and business events, the agency maintains. http://www.uksponsorship.com/oct09ecb.htm Friends Provident has been a long time supporter of cricket and the ECB, including three years as title sponsor of the domestic 50 over competition, the Friends Provident Trophy. http://www.uksponsorship.com/oct09worldvision.htm The widget is aimed at improving the charity's website's natural search visibility. http://www.uksponsorship.com/oct09tombola.htm Emmerdale is one of the UK's biggest TV programmes, with over six and a half million regular viewers. http://www.uksponsorship.com/oct09ipc.htm This integrated cross platform campaign support the launch of a new comedy horror, starring Woody Harrelson. http://www.uksponsorship.com/oct09cufc.htm Cambridge United have announced Greene King as their new main sponsors and home shirt partners for the next three years in one of the most important sponsorship deals in the club's history. http://www.uksponsorship.com/oct09amlin.htm Amlin, the leading FTSE listed specialist insurer, will be the broadcast sponsor of a range of rugby union events on Sky Sports this season. http://www.uksponsorship.com/oct09doh.htm Change4Life aims to inspire a society-wide movement that encourages everyone to make changes to their diet and activity levels. http://www.uksponsorship.com/oct09veolia.htm Science Night is an all night extravaganza with a scientific twist, providing education and fun for children and accompanying adults, through an evening of fantastic activities rounded off by camping in the Science Museum overnight. http://www.uksponsorship.com/sep09visa.htm Team 2012 is the largest national team ever sponsored, comprising approximately 1,200 athletes from 47 sports and disciplines. http://www.uksponsorship.com/sep09omega.htm Omega's official Olympic timekeeping legacy dates back to the Los Angeles Games in 1932. http://www.uksponsorship.com/sep09renault.htm Two of Renault's major sponsors have said they are withdrawing from sponsorship deals. http://www.uksponsorship.com/sep09titchmarsh.htm As part of the six figure deal, Warner Leisure Hotels will receive broadcast sponsorship credits plus branding and promotional opportunities online at ITV.com. http://www.uksponsorship.com/sep09mayor.htm 'A mix of corporate sponsorship, public investment and philanthropic giving will help our cultural and creative sectors ride out the current downturn and help stimulate London's economy for the future', said the Mayor yesterday evening. http://www.uksponsorship.com/sep09brawn.htm The partnership with Brawn GP will allow Canon Singapore, the company's south and south-east Asia headquarters, to use the unique setting of the only night race on the Formula One calendar to promote Canon's expertise in digital imaging to a local and global audience. http://www.uksponsorship.com/sep09dogu.htm The exhibition marks the first ever opportunity for these remarkable and captivating artefacts to be brought together outside Japan. http://www.uksponsorship.com/sep09liverpool.htm Press reports suggest the agreement will be worth GBP 80m to the club over the next four years. http://www.uksponsorship.com/sep09rpt.htm The tournament, now in its sixth year, is run across twenty-seven countries with local, national and international stages. http://www.uksponsorship.com/sep09underground.htm The sponsorship, which is available from November, can be customised to suit the advertiser's needs and creative aspirations. http://www.uksponsorship.com/sep09konica.htm The awards are intended to form a showcase for the entire IT profession and to set the benchmark for excellence recognition within the IT industry. http://www.uksponsorship.com/sep09facup.htm 'The temptation for the FA will be to go for a quick fix and seal a deal in rapid order ...' http://www.uksponsorship.com/sep09londonboat.htm National Boat Shows has announced that Tullett Prebon, the UK listed global inter dealer broker, has signed up as title sponsor for the 2010 London International Boat Show at ExCeL. The company's Southampton Boat Show is already sponsored by PSP. http://www.uksponsorship.com/aug09esa.htm The European Sponsorship Association and Future Sponsorship have announced that one lucky entrant to the ESA European Sponsorship Awards will win a complimentary place to ESA's flagship conference, Future Sponsorship. http://www.uksponsorship.com/jobs1.htm Many hundreds of jobs - constantly updated - sponsorship, arts, cause-related sector, education, media, sport, etc., etc. http://www.uksponsorship.com/aug09npower.htm The new deal will maintain the company's position as one of the largest corporate sponsors of cricket in the UK and will run until the end of the 2011 Test series against India. http://www.uksponsorship.com/aug09williamhill.htm Leading online betting company williamhill.com has been unveiled as the Official Sponsor of La Vuelta 09, including the title rights to the prestigious 'Green Jersey' for leading sprint rider. http://www.uksponsorship.com/aug09seiko.htm The IAAF has announced the continuation of its partnership agreement with Seiko as a worldwide sponsor of the IAAF World Athletic Series of competitions. http://www.uksponsorship.com/aug09standardlife.htm Standard Life's partnership with British Basketball will run from 2009 to 2013 and will begin at Game On At The O2, a four nation tournament taking place from this Friday, August 14th to Sunday, 16th. http://www.uksponsorship.com/aug09woman.htm Woman and QVC will enter into a fully integrated, multi-platform, three month long partnership deal across the retailer's TV channel and website and in the pages of the magazine. http://www.uksponsorship.com/aug09canon.htm Now in its eighth year, the competition seeks to find the country's best young photographer, awarding the winner with a six month photojournalist training placement with The Times newspaper. http://www.uksponsorship.com/aug09talktalk.htm TalkTalk, FremantleMedia Enterprises and ITV announced today TalkTalk's sponsorship deal for one of the UK's biggest entertainment programmes, The X Factor. http://www.uksponsorship.com/jul09ipsos.htm The latest Marketing Trends Survey from The Chartered Institute of Marketing, conducted by Ipsos MORI, reveals that many marketers still lack awareness about the legality of Olympic-related marketing activities three years after the relevant Act was passed. http://www.uksponsorship.com/jul09britins.htm The partnership will start in January 2010 and last for an initial four year period. As part of the agreement the Brit Insurance logo will feature on all playing and training apparel worn by the England men's and women's cricket teams, as well as the England Lions and England Disability teams. http://www.uksponsorship.com/jul09dietcoke.htm The brand has teamed up with fashion stylist Patricia Field to produce an original glass bottle, set to appeal to its female heartland. http://www.uksponsorship.com/jul09bsb.htm MotorSport Vision, the commercial rights holder of the British Superbike Championship, has unveiled leading UK bike insurer MCE Insurance as the new BSB title sponsor. http://www.uksponsorship.com/jul09chelsea.htm Samsung has been Chelsea's official club sponsor since 2005 and the new partnership agreement will see a significant deepening of the mutually beneficial strategic relationship. http://www.uksponsorship.com/jul09panasonic.htm brandRapport will work with Panasonic UK to pull together a four year strategy which the agency will then activate. http://www.uksponsorship.com/jul09wallpaper.htm Wallpaper, the international design, fashion and lifestyle magazine, is to celebrate Norway's design credentials in a special supplement in its October issue. http://www.uksponsorship.com/jul09yamaha.htm Yamaha Music UK have extended their support for the UK jazz scene with the announcement of a twelve-month broadcast partnership with Jazz FM. http://www.uksponsorship.com/jul09cocacola.htm Coca-Cola has announced its headline sponsorship of this year's Summer Series at Somerset House. http://www.uksponsorship.com/jul09skandia.htm Leading international security solutions group, G4S, has renewed its sponsorship of the British Sailing Team, Skandia Team GBR, for a further four years. http://www.uksponsorship.com/jul09swansea.htm 32Red Plc and Swansea City FC have announced a partnership that will see the award winning online gaming firm become the South Wales club's official shirt and gaming sponsors. http://www.uksponsorship.com/jun09makita.htm Trainee landscape gardeners will showcase their skills building a pre-designed garden. http://www.uksponsorship.com/jun09aviva.htm The company says the campaign is designed to drive up consumer awareness of its life insurance, investments, retirement and healthcare solutions, alongside its already strong association in the UK with general insurance. http://www.uksponsorship.com/jun09bauer.htm Bauer Media's parenting portfolio has secured Tesco to be the exclusive headline sponsor of The Mother and Baby Awards 2009. http://www.uksponsorship.com/jun09locog2.htm The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has announced that The Nielsen Company has become its tenth Tier Three provider and 20th domestic commercial sponsor overall. Nielsen becomes Official Market Research Services provider to London 2012. http://www.uksponsorship.com/jun09newgen.htm The British Fashion Council (BFC) has confirmed the names of seventeen fashion designer businesses that will receive BFC NEWGEN sponsorship, supported by Topshop, to show at London Fashion Week (LFW) in September 2009. http://www.uksponsorship.com/jun09ieg.htm Worldwide sponsorship spending on amateur and professional tennis tournaments, leagues and sanctioning bodies will total USD 581 million (about GBP 350m) in 2009, a 1.3 percent increase from 2008, according to IEG Sponsorship Report, a leading US authority on sponsorship. http://www.uksponsorship.com/jun09ofcom.htm The advertising rules that prohibit the broadcast of advertisements for programme based merchandise, and those that feature programme characters, around the related programme recognise that children are more likely to be vulnerable to the impact of such advertising and susceptible to confusion between what is programming and what is advertising, said Ofcom. http://www.uksponsorship.com/jun09manu.htm Terms of the partnership were not announced, but press reports suggest that the agreement is worth around GBP 80m, making it the largest ever shirt sponsorship deal. http://www.uksponsorship.com/jun09locog.htm Holiday Inn, part of InterContinental Hotels Group, will provide LOCOG with additional capability and expertise in the accommodation sector, supplying experienced personnel to assist in the planning and operation of the Athletes' Village. http://www.uksponsorship.com/may09cco.htm The rapidly expanding airport, which has recently completed a ten year, GBP260m redevelopment programme, will see Clear Channel Outdoor offering enhanced advertiser opportunities, including sponsorship of the new International Pier. http://www.uksponsorship.com/may09prince.htm Youth charity The Prince's Trust is challenging 3,000 cyclists to get on their bikes for a right royal ride, in the largest cycling event in the history of the Trust. http://www.uksponsorship.com/may09theartfund.htm More people are visiting museums across the UK, but the institutions are suffering budget cuts. http://www.uksponsorship.com/may09sinequanon.htm Sponsorship and marketing consultancy Sine Qua Non International has put its years of marketing experience into written form with a new book called Fast Track to Success, Marketing. http://www.uksponsorship.com/may09spar.htm UKA, UK Athletics, has announced an extension of its partnership with SPAR UK for a further four years until 2013. http://www.uksponsorship.com/may09williams.htm Formula 1's ATandT Williams team has today announced a significant new sponsorship agreement with Hell Energy Drinks. http://www.uksponsorship.com/may09activision.htm To celebrate the recent launch of the X Men Origins Wolverine video game in the UK, Activision Blizzard has sponsored the wolverine enclosure at Edinburgh Zoo for one year. http://www.uksponsorship.com/apr09nmeadidas.htm IPC Media's NME magazine has secured a major cross-platform deal with global leader in the sporting goods industry, adidas, and the UK's leading sports fashion retailer, JD, to celebrate the sixtieth anniversary of adidas Originals, collections of cutting edge street wear sold exclusively in JD Sports. http://www.uksponsorship.com/apr09barclaycard.htm The unveiling of a major sponsorship deal with Live Nation presents Barclaycard with the opportunity to drive simple payments and innovative payment technology into the music arena, in a move aimed at improving customer experience. http://www.uksponsorship.com/apr09netjets.htm Plans were revealed recently for the Serpentine Gallery Pavilion 2009, which has been designed by Kazuyo Sejima and Ryue Nishizawa of the leading Japanese practice, SANAA. The Pavilion opens in July on the Serpentine Gallery's lawn, where it will remain until October. http://www.uksponsorship.com/apr09brawn.htm M I G Investments' branding will appear from today on the front wing and nose of Brawn GP's championship-leading BGP 001 car as it takes to the track for the first of the practice sessions ahead of the Chinese Grand Prix. http://www.uksponsorship.com/apr09ft.htm The move, brokered by global media and communication specialist, Carat, is seen as forming a key part of Philips' global brand campaign to further establish themselves as a thought leader in the area of health and well-being. http://www.uksponsorship.com/apr09musto.htm Musto, manufacturers of technical sailing clothing, have been appointed official performance clothing partner to Skandia Team GBR for the next four years. http://www.uksponsorship.com/apr09betfred.htm Betfred.com have announced a new partnership with World Snooker to become the main sponsor of the World Snooker Championship for the next four years. http://www.uksponsorship.com/apr09mastercard.htm MasterCard Worldwide has announced that it will continue as an official partner of the UEFA Champions League through the 2012 season, and for the UEFA Super Cup 2009, 2010 and 2011. http://www.uksponsorship.com/apr09ipc.htm IPC Media has secured a major deal with British food company Premier Foods, promoting its Sharwoods and Quorn brands throughout the bulk of 2009. http://www.uksponsorship.com/apr09lv.htm Insurance and investment group LV has announced the renewal of its LV County Championship sponsorship agreement with the England and Wales Cricket Board. LV will continue as title sponsors of the competition until 2012. http://www.uksponsorship.com/mar09mecaccess.htm MEC Access was last night named Consultancy of the Year 2008 at the Hollis Sponsorship Awards, as well as picking up a further six awards including the overall Hollis Sponsorship of the Year. http://www.uksponsorship.com/mar09barclaycard.htm Barclaycard and the Mercury Prize have announced a major new four-year partnership that sees Barclaycard become title sponsor of the prestigious arts prize with immediate effect. http://www.uksponsorship.com/mar09vw.htm Volkswagen Commercial Vehicles is launching its first broadcast sponsorship of a new Channel 4 Adventure on 4 programming strand, starting on 9th April, 2009 with Around the World in 80 Trades. http://www.uksponsorship.com/mar09crystal.htm London 2012 has announced that international firm Crystal has become the sixth Tier Three Supplier to the London 2012 Olympic and Paralympic Games, the sixteenth company to join the London 2012 domestic commercial programme. http://www.uksponsorship.com/mar09pja.htm Leading online casino 32Red.com is to sponsor the 2009 Flat Jockeys' Championship. http://www.uksponsorship.com/mar09cowes.htm It's business as usual for the world's oldest and largest sailing regatta, Cowes Week, despite that fact that no new title sponsor has been found for the event. http://www.uksponsorship.com/mar09ofcom.htm The latest bulletin from broadcast regulator Ofcom finds that credits used in nine out of more than sixty TV sponsorship campaigns investigated breached the Code governing the use of sponsorship on television. Programmes in breach included Big Brother and The X Factor. http://www.uksponsorship.com/mar09scifilondon.htm The Sci-Fi-London film festival has announced that EA UK will again be the official games sponsor for this year's festival. Sci-Fi-London is the UK's only dedicated science fiction and fantastic film festival. http://www.uksponsorship.com/mar09nottrestawards.htm Nottingham based insurers and financial advisors, The Wilson Organisation, have shown their support and confidence in the Nottingham restaurant scene by taking title sponsorship of the Nottingham Restaurant Awards for the second consecutive year. http://www.uksponsorship.com/mar09generate.htm Generate Sponsorship has been appointed by engage Mutual Assurance, title sponsor of rugby league's Super League, to provide tailored PR support for their sponsorship. http://www.uksponsorship.com/mar09fabulous.htm ids, the integrated advertising solutions company, has announced a new broadcast sponsorship deal with News of the World on LIVING, the Virgin Media Television owned channel. http://www.uksponsorship.com/mar09britishgas.htm British Gas has pledged GBP15 million over the next six years and will support every level of swimming, from learners and grassroots to elite athletes. http://www.uksponsorship.com/mar09slazenger.htm Scottish Hockey has managed to slash the rising costs of its international programme for under 16 and under 18 players this week via a three year sponsorship deal with sports equipment giant Slazenger. http://www.uksponsorship.com/mar09u2.htm U2.com has confirmed that the band's U2 360 Degrees tour will open at the Nou Camp Stadium in Barcelona on 30th June. The tour will be sponsored by BlackBerry and is the band's first stadium outing since the Vertigo Tour of 2005 to 2006. http://www.uksponsorship.com/mar09rhs.htm Waitrose has announced a three year headline sponsorship of the Royal Horticultural Society's Campaign for School Gardening. http://www.uksponsorship.com/mar09sba.htm Scotland's richest book awards have secured a new sponsor, Scottish Mortgage Investment Trust, resulting in a generous increase for the overall Book of the Year prize to GBP30,000 and to category prizes of GBP5,000. http://www.uksponsorship.com/mar09schillings.htm Schillings, one of the UK's top law firms dedicated to protecting the reputations of international corporations, brands and celebrities, has announced the full conference programme for its upcoming forum covering the protection of reputations in sport, to be held at the Paramount Club, Centre Point, in London on 31st March. http://www.uksponsorship.com/mar09fita.htm The International Archery Federation (FITA) has announced a one year sponsorship agreement with Vakifbank. http://www.uksponsorship.com/feb09bsj.htm The British Show Jumping Association has announced that Swedish company Tretorn is the new sponsor of the British Show Jumping Junior and Young Rider Squads, along with their respective Nations Cup and European Championship Teams. http://www.uksponsorship.com/feb09ofcom.htm Following an approach by the National Heart Foundation, Ofcom, the body responsible for setting broadcast standards for advertising and the sponsorship of programmes, has found Domino's Pizza's sponsorship on Sky TV of The Simpsons to be in breach of its code. http://www.uksponsorship.com/feb09airasia.htm Air Asia's CEO Tony Fernandes has revealed that he has been in negotiations with Manchester United to discuss the possibility that the airline may replace AIG as the club's shirt sponsor. http://www.uksponsorship.com/feb09stanford.htm The ECB today served notice that it was terminating, with immediate effect, its contracts with the Stanford group and would therefore not be proceeding with any further Stanford Twenty20 matches in Antigua or the Stanford sponsored international quadrangular Twenty20 events in England. http://www.uksponsorship.com/feb09itv.htm ITV Commercial has announced two new programme sponsorship deals for ITV1, one with Standard Life and the other with Uncle Ben's Rice. http://www.uksponsorship.com/feb09ing.htm Dutch financial services giant ING has become the latest big brand to terminate a major sponsorship deal, having decided not to renew its contract with Formula 1's Renault team. http://www.uksponsorship.com/feb09thederby.htm In light of the current economic climate, Epsom Downs Racecourse has taken the decision to divide up The 2009 Derby Festival sponsorship offering the individual races on Ladies Day and Derby Day, held on Friday, 5th and Saturday, 6th June respectively. http://www.uksponsorship.com/feb09mastercard.htm Rugby World Cup Limited has announced that MasterCard has become the second Worldwide Partner of Rugby World Cup 2011 in New Zealand. http://www.uksponsorship.com/feb09alcohol.htm Promoting responsible drinking and ensuring young people are not targeted will be at the heart of sponsorship by drinks firms under new guidelines. http://www.uksponsorship.com/jan09aandb.htm The total figure for private sector investment in culture reached a record high in 2007 to 2008, climbing 12 per cent - above inflation - to GBP686 million in the UK. http://www.uksponsorship.com/jan09ofcom.htm The UK's broadcasting watchdog, Ofcom, has found that a Home Office funded TV documentary was in breach of its rules on sponsorship. http://www.uksponsorship.com/jan09uktv.htm UKTV has teamed up with Lonely Planet, the leading global travel information provider, to mark the launch of its first rebranded factual channel, Eden, from UKTV Documentary, on 26th January. http://www.uksponsorship.com/jan09bt.htm The BT Paralympic World Cup is the largest annual international multi-sport competition in elite disability sport, and takes place from 20th-25th May, 2009, in Manchester. http://www.uksponsorship.com/jan09adecco.htm On the day LOCOG celebrated the appointment of Adecco as their Official Recruitment Services Supplier and a Tier Two Supporter to London 2012, the organisation was faced with the potential loss of up to GBP40m in support from Tier One supporter Nortel Networks, which has filed for bankruptcy protection http://www.uksponsorship.com/jan09monster.htm Last year saw David Cook win the competition with a record of nearly 100 million votes. http://www.uksponsorship.com/jan09sfl.htm The announcement that The Co-operative Insurance is to extend its sponsorship of the SFL's League Cup competition for another two years suggests that the partnership is producing long term benefits for the sponsor - the original deal was made in 1999. http://www.uksponsorship.com/jan09konica.htm In what the parties to the deal call a landmark sponsorship agreement, Konica Minolta has become Official Supplier of UK Athletics Major Events for printers, copiers and faxes until September 2013. http://www.uksponsorship.com/dec08mcclaren.htm The announcement comes ahead of breaking news about the precise details and value of the reported sponsorship deal between McLaren's Formula 1 rivals Ferrari and Indian car manufacturer Tata. http://www.uksponsorship.com/dec08vodafone.htm The decision brings to an end a relationship which has lasted since 1996. http://www.uksponsorship.com/dec08johnstones.htm The Football League has agreed a new sponsorship extension with Johnstone's Paint for The Football League Trophy. http://www.uksponsorship.com/dec08hair.htm IPC Southbank's Hair has secured Wella Professionals as sponsor of Style Notes, a style finding guide that is included in the magazine's January issue. http://www.uksponsorship.com/dec08yachts.htm Next week sees the launch of the World Yacht Racing Forum, the first dedicated yacht racing business forum, taking place in the principality of Monaco. http://www.uksponsorship.com/dec08locog.htm The inaugural meeting of The Chairman's Club - a collective made up from the top level sponsors of the London 2012 Olympic Games and Paralympic Games - was hosted yesterday by the Prime Minister Gordon Brown at 10 Downing Street. http://www.uksponsorship.com/dec08rspca.htm The event has been sponsored and supported by Olympus for the past sixteen years but three years ago Olympus was joined by printing company Warners Midlands as co-sponsors. http://www.uksponsorship.com/nov08lg.htm LG Electronics, the leading consumer electronics company, has announced that it has signed an agreement to become both a Global Partner and a Technology Partner of Formula 1. http://www.uksponsorship.com/nov08somerset.htm Online car insurance company E car will feature on the front of the Somerset championship shirts in 2009. http://www.uksponsorship.com/nov08thinkbox.htm Thinkbox has won a prestigious IPA Award for Best Paper for its research into the rapidly developing area of TV sponsorship. http://www.uksponsorship.com/nov08esa.htm The European Sponsorship Association's recent conference highlighted the pivotal role sponsorship plays. http://www.uksponsorship.com/nov08collections.htm The award represents a first for the UK jewellery market and is aimed at establishing Collections as an authority in high quality, progressive jewellery design and a key supporter in the development of innovative new talent. http://www.uksponsorship.com/nov08chrishoy.htm Chris Hoy MBE, Scotland's track-cycling ace and triple Olympic gold medallist, has signed a new sponsorship deal with Highland Spring, which will see him act as an ambassador for the Scottish water brand. http://www.uksponsorship.com/nov08bae.htm As part of the five year deal, BAE Systems will work closely with the Riverside team to deliver exhibits and educational activities for schools and young people. http://www.uksponsorship.com/nov08camra.htm The Campaign for Real Ale, CAMRA, is sponsoring the Great British Beer Experience at this year's BBC Good Food Show, once again offering visitors the chance to discover more about Britain's beer heritage from award-winning experts and brewers. http://www.uksponsorship.com/nov08palace.htm Crystal Palace FC have announced a new three year sponsorship deal with Dubai Contracting Company for an undisclosed amount. http://www.uksponsorship.com/nov08whill.htm Online gaming site William Hill Bingo has moved into television programme advertising with the announcement of its sponsorship of ITV's new daily game show Spin Star. http://www.uksponsorship.com/nov08o2.htm Four day event aims to provide the global football community with a platform where they can learn, network and do business in the province that will host the FIFA 2010 World Cup Final. http://www.uksponsorship.com/nov08soccerex.htm Four day event aims to provide the global football community with a platform where they can learn, network and do business in the province that will host the FIFA 2010 World Cup Final. http://www.uksponsorship.com/nov08sms.htm New survey by Sports Marketing Surveys indicates that most sports followers feel that despite the current problems, banks and financial institutions should continue their sponsorship programmes. http://www.uksponsorship.com/oct08manu.htm Hublot, the Swiss manufacturer of prestige watches, has become official timekeeper to Manchester United in a multi-million pound, three-year sponsorship deal. http://www.uksponsorship.com/oct08crufts.htm Dog food brand Pedigree is ending its sponsorship of Crufts after a BBC documentary aired in August made a catalogue of allegations about the health and welfare of animals entered for the show. http://www.uksponsorship.com/oct08varsity.htm Nomura, the Asia-based investment bank, has announced its exclusive four-year sponsorship of rugby's Varsity Match. http://www.uksponsorship.com/oct08cadbury.htm The London Organising Committee of the Olympic Games and Paralympic Games has announced that leading British confectionery company Cadbury has become its latest Tier Two supporter. http://www.uksponsorship.com/oct08iris.htm iris Worldwide has announced the launch of iris Sponsorship, a global sponsorship agency which will be run by Vodafone's ex global head of sponsorship and media, Peter Harris. http://www.uksponsorship.com/oct08npg.htm Celebrity endorsement and association has long been a major component of American Express's marketing campaigns. http://www.uksponsorship.com/oct08gew.htm With its goal to inspire young people to embrace innovation, imagination and creativity, Global Entrepreneurship Week aims to encourage youth to think big, to turn their ideas into reality and to make their mark. http://www.uksponsorship.com/oct08stanford.htm In fact Stanford has been around for quite a time. He is the chairman of the privately held, wholly owned Stanford Financial Group of Companies and began his business career in Houston, Texas, making his first fortune in real estate in the early 1980s. http://www.uksponsorship.com/oct08itv.htm ITV have announced that Sony will be the exclusive sponsor of ITV's coverage of the England football team's qualifying campaign for the 2010 FIFA World Cup tournament in South Africa. http://www.uksponsorship.com/oct08wembley.htm Nestle has been unveiled as a new Official Sponsor to Wembley Stadium. As part of the relationship, which runs until July 2010, Nestle will be the exclusive provider of all confectionery, water, ice-cream and hot beverages to visitors to the stadium. http://www.uksponsorship.com/oct08npower.htm npower hometeam is the main sponsor of this year's Grand Designs Live - which is taking place at the NEC in Birmingham between 10th and 12th October. http://www.uksponsorship.com/oct08bba.htm The British Business Awards, led by the British Chamber of Commerce, are being held on November 6th, 2008, in Beijing to recognise innovation, enterprise and endeavour by both British and Chinese in the fields of business, education and corporate social responsibility. http://www.uksponsorship.com/oct08irb.htm The IRB Rugby World Cup board has announced that Emirates Airline, one of the world's fastest growing airlines, has become the first worldwide partner of IRB Rugby World Cup 2011. http://www.uksponsorship.com/oct08conkers.htm Health and safety professionals are hitting back at the killjoy image of their profession by both taking part in, and sponsoring, this year's World Conker Championships, at Ashton in Northamptonshire on 12th October. http://www.uksponsorship.com/sep08inghams.htm Inghams has announced that it is to be a main sponsor of the Snowsports England Grand Prix Dry Slope Series 2008-2010. http://www.uksponsorship.com/sep08aegon.htm The Lawn Tennis Association (LTA) has announced that leading life assurance and pensions company AEGON is to become the first ever Lead Partner of British Tennis following the launch of its new commercial programme in early summer this year. http://www.uksponsorship.com/sep08XLhols.htm The collapse of XL Leisure Group may have major implications for its main sponsorship partner, Premier League football club West Ham United, unless some kind of rescue package emerges following the appointment of administrators. http://www.uksponsorship.com/sep08Orange.htm Orange UK has today announced that former Head of Media, Ian Smith, has become interim Head of Sponsorship and Brand Partnerships. . http://www.uksponsorship.com/sep08CarolNash.htm Carole Nash, the UK's biggest motorcycle insurance specialist, has signed a high profile four-year deal to become title sponsor of the UK's largest motorcycling event, the International Motorcycle and Scooter Show. http://www.uksponsorship.com/aug08SIA.htm In May 2008, the Security Industry Authority (SIA) sponsored the website of the charity Crimestoppers, www.crimestoppers-uk.org, for a three month period. So successful has the sponsorship been that the Authority has decided to extend its support until 1st January, 2009. http://www.uksponsorship.com/aug08bristol.htm Bristol Rugby have announced that Cabot Circus will be the club's main sponsor for the 2008-9 season. Cabot Circus is Bristol's largest and most important city centre regeneration programme since the post World War Two reconstruction. http://www.uksponsorship.com/aug08canon.htm In a year in which Great Britain has once again proved itself a world leader in the sport of cycling, leading imaging and information technology solutions company, Canon, has announced that for the fifth consecutive year it will be the official imaging partner for The Tour of Britain, which will begin on 7th September. http://www.uksponsorship.com/aug08nortel.htm The London Organising Committee of the Olympic Games and Paralympic Games Limited (LOCOG) has announced that Nortel is the Official Network Infrastructure Partner and the latest London 2012 Tier One sponsor. http://www.uksponsorship.com/aug08hartshaw.htm Leading South Yorkshire accountants Hart Shaw are sponsoring a major exhibition which will showcase 100 years of Sheffield art. The event, to be held at the Millennium Galleries between October 10th and 13th, aims to display the diversity and success of local artists during the twentieth century. http://www.uksponsorship.com/newsarcv.htm