Monster.co.uk to sponsor eighth series of American Idol
 

ITV Commercial has announced that monster.co.uk, the UK site for Monster, the leading global online career and recruitment resource, is to sponsor the next series of American Idol.

American Idol, described by ITV as "the world's biggest entertainment format", returns exclusively to ITV2 for an eighth season this coming Thursday, 15th January. Last year saw David Cook win the competition with a record of nearly 100 million votes. Simon Cowell returns to head up a panel of judges that also includes pop singer and choreographer, Paula Abdul, and record producer and music manager, Randy Jackson. Ryan Seacrest will continue to assume his duties as host. Vision Joining the show this year is Kara DioGuardi as a fourth judge on the panel. "Our partnership with American Idol fits perfectly with Monster's life improvement vision and is a great opportunity for Monster", said Julian Acquari, Managing Director, Monster UK and Ireland.   "American Idol is about helping people fulfil their career aspirations and jump out of bed everyday to do the job they love - Monster's newly enhanced website provides unique products and tools to help people do just that. Ultimately Monster and American Idol are both about life improvement and we are delighted to be associated with the programme." Interactive Camilla Mignot, Sponsorship Manager at ITV said: "We are delighted to have new-to-sponsorship Monster.co.uk partnering with us on one of ITV2's largest format shows for 2009 and we are confident that the show will kick start the year in style." The package, which was negotiated by Camilla Mignot at ITV and Damien Gillman at MEC Access, includes broadcast sponsorship on ITV2, mobile interactive bumpers and online inventory. Sponsorship credits will be produced by AMV BBDO.   Source: onrec.com