11th July, 2018

Record shirt sponsorship deal for Fulham Football Club

Fulham Football Club has welcomed leading global betting brand Dafabet as its new Main Team Partner, in a two-year record shirt sponsorship deal for the club.

This Main Team Partner announcement coincided with the launch of the club's new 18/19 adidas Home and Away Kits which will carry the Dafabet logo displayed on the front of the playing shirts worn by the First Team for the 2018/19 Premier League campaign and the Fulham FC Women's team.

Both 2018/19 home and away kits are now available to purchase online and instore. Fulham's Home Kit (see illustration above) takes inspiration from the club's successful late 1990s period, as well as adidas' authentic sport look from the 1980s and 1990s. With elements of a classic Fulham strip reworked into a modern and fashionable outfit, the 18/19 home shirt features a perforated black bar on the front - also tapping into the current colour-blocking fashion trend.

The heritage of London's original football club is weaved further into the kit with a subtle neck sign-off of the club's founding year, whilst modern features remain at the heart of the kit, with adidas' climalite technology.

As well as presence on the front of playing shirts from 2018/19, Dafabet branding will be visible around Craven Cottage on matchdays and across the club's social media and digital channels. There will also be significant engagement opportunities for Dafabet to reach the club's domestic and international fan base.

Casper Stylsvig, Chief Revenue Officer of Fulham FC, said: "I am delighted that the club has been able to benefit from the team's tremendous success of last season's promotion to the Premier League by securing a record shirt sponsorship deal. We look forward to enjoying our return to the top flight with Dafabet and working with them to continue to grow the club's brand globally".

Dimitris Karatzas, Chief Executive Officer at Dafabet, was equally upbeat: "We are delighted to continue our long-lasting presence in the Premier League by partnering with a club full of heritage and tradition. While the relationship is in the early stages, our initial discussions with the club's officials have given me every confidence that we share the same passion for football. We're looking forward to a fruitful and successful partnership".

John Cruces, Head of Sports Marketing and Sponsorship at Dafabet, added: "We're very proud to announce our partnership with Fulham Football Club who are steeped in tradition being London's oldest club. Being one of the most recognised Asian brands it was very important to us to continue to be seen in the most watched league in club football, especially seeing more new gaming brands entering football of late. We'll be bringing the highest level of experience to the partnership and will engage with both the club and fans, working towards common goals. It goes without saying we look forward to forming a successful relationship, roll on the new season".

Fulham Football Club earned a place in the Premier League, after an absence of four years, by defeating Aston Villa 1-0 in the Championship Play-Off Final at Wembley last May. Pre-season preparations are firmly underway as the team gets ready for the 2018/19 Premier League opener at home against Crystal Palace on Saturday, 11th August.

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