Nestlé joins growing list of Wembley sponsors
 

Nestlé® has been unveiled as a new Official Sponsor to Wembley Stadium. As part of the relationship, which runs until July 2010, Nestlé will be the exclusive provider of all confectionery, water, ice-cream and hot beverages to visitors to the stadium. Nestlé will also have exclusive rights in its category to promote its association with the national stadium over the course of the agreement.

The alliance brings together one of the world’s leading sports and entertainment venue with one of the world’s leading food and beverage companies. Like Wembley Stadium, Nestlé brands have a strong heritage and are household names in the UK. The deal means that fans visiting the stadium will be able to buy brands from its market leading range including Nescafé, Buxton® and Kitkat®. Nestlé becomes the tenth Wembley Stadium sponsor to align itself with the national stadium and joins a commercial "family" consisting of Microsoft, Umbro, Carlsberg, npower, Walkers, Betfred, National Express, Coca Cola and Nationwide. Jonathan Gregory, Marketing and Commercial Director for Wembley Stadium, said: "We're delighted to welcome Nestlé on board as an Official Sponsor. This alliance will enhance the experience of the fans visiting the stadium for the events allowing them to enjoy a wide range of the nation's favourite food and drink brands. "This latest association further consolidates the very   strong family of sponsors that the national stadium enjoys, bringing the total number of sponsors to ten. We are incredibly proud of our sponsors, all of whom are highly respected and category leading brands that enhance the stadium and help us to provide a top quality experience for fans". David Field, Managing Director at Nestlé Professional, was upbeat about the new deal: "Wembley Stadium represents a great opportunity for us within the leisure industry, and further supports our existing partnerships with the O2 Arena and our wider portfolio of major sports and entertainment venues. Holistic "It's all about the strength of the brands", he continued. "The front of house portfolio is driven by high consumer impact, supported by service and formats that are unique to individual need across each element of the stadium. "In essence, we're looking to deliver a holistic business solution that drives growth and success for Wembley. This is another significant relationship within the leisure and entertainment sector further demonstrating our commitment and empathy in this exciting, high growth channel".