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Advertising and Integrated Brand Promotion Thomas O'Guinn, Chris Allen, Richard J. Semenik: South Western College Publishing, March 2002 736 pages, hardcover. Bamboozled at the Revolution: How Big Media Lost Billions in the Battle for the Internet John Motavalli: Viking Books, November 2000 448 pages, paperback. Brand Manners: How to Create the Self-Confident Organisation to Live the Brand Hamish Pringle, William Gordon: John Wiley & Sons Ltd., March 2001 334 pages, hardcover. The British Film Industry: A Policy Document, Incorporating the Government's Response to the House of Commons National Heritage Select Committee (Cm: 2884) The Stationery Office Books 42 pages Committee for Monitoring Agreements on Tobacco Advertising and Sponsorship, 8th Report of the Clive Whitmore: The Stationery Office Books, July 1995 5 pages Creative Advertising: Ideas and Techniques from the World's Best Campaigns Mario Pricken: Thames & Hudson, April 2002 263 pages, hardcover. A Creative Future: The Way Forward for the Arts, Crafts and Media in England Howard Webber, Tim Challans, Beverley Anderson: The Stationery Office Books, January 1993 167 pages, paperback. Design for Response: Creative Direct Marketing That Works Leslie Sherr: Rockport Publishers, March 1999 141 pages, hardcover. Emotional Branding: The New Paradigm for Connecting Brands to People Marc Gobe, Sergio Zyman: Allworth Press, January 2001 319 pages, hardcover. The End of Advertising as We Know It Zyman: John Wiley & Sons, Inc., September 2002 240 pages, hardcover. Everything You Need to Know About Permission Based E-mail Marketing That Works Kim MacPherson: Dearborn Trade Publishing, May 2001 304 pages, paperback. Excellence in Advertising: The IPA Guide to Best Practice Leslie Butterfield (Editor): Butterworth-Heinemann, September 1999 315 pages, paperback. The Fall of Advertising and the Rise of PR Al Ries, Laura Ries: HarperCollins, September 2002 320 pages, hardcover.
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International Advertising John Philip Jones (Editor): Sage Publications Ltd., January 2000 480 pages, paperback. The Marketer's Guide to Public Relations: How Today's Companies Are Using the New PR to Gain a Competitive Edge Thomas L. Harris: John Wiley & Sons, Inc., February 1993 320 pages, paperback. The Media: an Introduction Adam Briggs (Editor), Paul Cobley (Editor): Longman, February 2002 515 pages, paperback. The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (LEA's Communication Series) Helen Katz: Lawrence Erlbaum Associates, Inc., April 2003 184 pages, hardcover. Netribution UK Film Funding Guide Nic Wistreich: Focal Press, March 2003 192 pages, paperback. Ogilvy on Advertising David Ogilvy: Prion Books, October 1995 223 pages, hardcover. Organizing and Promoting Seminars Entrepreneur Media Inc., publishers of 'entrepreneur Magazin': John Wiley & Sons, Inc., November 1997 282 pages, paperback. The Oxford History of World Cinema Geoffrey Nowell-Smith (Editor): Oxford University Press, February 1999 846 pages, paperback. Rewind: Forty Years of Design and Advertising Michael Johnson (Foreword), Jeremy Myerson (Editor), Graham Vickers (Editor): Phaidon Press, September 2002 512 pages, hardcover. Rich Media, Poor Democracy: Communication Politics in Dubious Times Robert W. McChesney: The New Press, November 2000 448 pages, paperback. Sports Sponsorship and Television Coverage: [HC]: [1993-94]: House of Commons Papers: [1993-94] Gerald Kaufman: The Stationery Office Books Paperback. Weather Channel: The Improbable Rise of a Media Phenomenon Frank Batten, Jeffrey L. Cruikshank: Harvard Business School Press, May 2002 287 pages, paperback.
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