Tottenham Hotspur has announced a multi-year deal with INEOS Grenadier as its Official 4x4 Vehicle Partner.

Through the partnership, INEOS Grenadier will engage the club's global fanbase through digital and social content and matchday activations at Tottenham Hotspur Stadium, with the Grenadier logo visible on the club's dugout seat headrests.

To kick-off the partnership, INEOS Grenadier was the Presenting Partner of the recent exhibition match against OGC Nice at Tottenham Hotspur Stadium.

The INEOS Grenadier is a rugged and uncompromising off-roader that, says the company, fills a gap in the market for a stripped back, no-nonsense 4x4 that can transport people, goods and equipment to the most inaccessible parts of the world.

"Our partnership with Ineos Grenadier represents the coming together of an innovative British brand with an iconic London football club – both of whom are committed to pushing boundaries and daring to do things differently, while staying true to authentic values and traditions", said Todd Kline, Chief Commercial Officer of Tottenham Hotspur. "We should like to thank the team at Ineos Automotive for their vision and commitment to the future success of this partnership".

Lynn Calder, Chief Executive Officer, INEOS Automotive, put the deal in context: "From the moment the idea for the Grenadier was conceived by our chairman, Sir Jim Ratcliffe, we have pursued a fresh perspective on 4x4 development and manufacturing. The ineos-wide ethos of employing grit and determination has helped us overcome many challenges as we brought the Grenadier to market, values that reflect the motto and mindset of this great football club".