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16th February, 2021

ITV2 and CALM collaborate in groundbreaking partnership

ITV2 is to launch a landmark partnership with mental health charity Campaign Against Living Miserably (CALM), with the aim of helping one million young people take action to build their mental health and feel better able to cope with life's ups and downs.

New research commissioned by ITV2 and CALM found that eight in ten 16-24 year olds worry about their mental health, with half of that number saying that mental health has affected their relationship during the pandemic. Additional findings showed how a quarter of that age group struggle to see hope for the future, with over half believing their mental health will be affected for a prolonged period of time after COVID-19.

With a core audience of viewers aged between 16-34 year olds, ITV2 is working with CALM to try to ensure that younger people feel equipped to think about what helps them get through tough times, and make time for it.

Dr Alex George, this week named as a Government youth mental health ambassador, will launch the campaign with a special ad. in which he is seen offering tips on how to get through lockdown. A series of other well known ITV2 faces will also be seen offering their coping strategies over the coming weeks.

Whether it's ringing a mate or running a mile, finding what works for us to help get through tough situations is a vital part of mental wellbeing. But only two-fifths of 16-34 year olds surveyed said they know what helps them get through a low mood. The research comes at a time when CALM's life-saving services continue to be needed more than ever. Since lockdown the CALM website has seen an increase of over 100% in young people (18-24 year olds) seeking help and advice on topics such as isolation, stress, anxiety, health worries and relationship concerns.

Using the strapline of #WhatGetsMeThrough, this specially commissioned campaign is currently launching, with additional films involving ITV2 talent to be rolled out across the year. Viewers will be encouraged to visit for more information and access to CALM’s helpline services.

The partnership follows the award-winning Britain Get Talking campaign, which first launched in October 2019 and saw 6.4 million people reaching out to friends and family as a result of the 2020 lockdown campaign. The partnership will be followed by further collaborations between the channel and CALM later in the year to support young people in managing their mental health.

Paul Mortimer, Head of Digital Channels & Acquisitions for ITV, said: "Young people have had an incredibly tough year, and ITV2's unique, irreverent tone and talent, together with CALM's expertise, give us a platform to help get the vital message out there that it's important to take time to focus on mental wellbeing and work out what gets you through".

Simon Gunning, CEO of CALM, said: "The research makes for sober reading. It's no secret that the pandemic has put a huge strain on many young people who were already struggling with their mental health, because of traumatic experiences, social isolation, a loss of routine and a breakdown in formal and informal support.That's why our landmark partnership with ITV2 in supporting 1 million people to take action and support their mental health is so important.

Mental wellbeing doesn't exist in a vacuum. By being in those areas where mental health issues often go unrecognised or ignored, we open-up the conversation to everyone, we move it forward, tackle taboos and, crucially, stop people from reaching crisis point. By working together opening the door to millions more young people via ITV2, we can play an important role in challenging the stigma surrounding mental health and suicide".





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