CashBet has announced a landmark partnership with Premier League football club Arsenal FC ahead of the Initial Coin Offering (ICO) of its new cryptocurrency, CashBet Coin, designed specifically for iGaming.

The first-of-its-kind deal, which makes CashBet Coin the club's exclusive and official Blockchain Partner, sees Arsenal become the first major team in world football to officially partner with a cryptocurrency.

The agreement will give the CashBet Coin brand prominent placement via in-stadium advertising channels for Arsenal home Premier League games at the Emirates Stadium.

Vinai Venkatesham, Arsenal's Chief Commercial Officer, said: "We are pleased to welcome Cashbet Coin as our partner. We are looking forward to working with CashBet Coin as they launch their new cryptocurrency".

Dr. Mike Reaves, CEO and Founder of CashBet, said: "With our ICO for CashBet Coin, we are actively targeting a global, multi-billion dollar marketplace of iGaming content providers, operators and players.

"We are delighted to do so in partnership with one of world football's true giants in Arsenal, enabling us to build our brand and engage this audience in a meaningful way.

"Designed specifically for iGaming, CashBet Coin will improve the online experience for real money, casino, social, skill-based, eSports and sports betting players through increased trust and transparency, faster payouts, reduced fees and dedicated player protection".

The ICO presale began yesterday, January 24th, 2018 at 5:00pm GMT and will end on February 20th at 5:00pm GMT, followed by the public sale beginning on March 20th at 5:00pm GMT and continuing until April 27th at 5:00pm GMT.