Renault to be headline sponsor at Clerkenwell Design Week 2015
Renault will be the headline sponsor of Clerkenwell Design Week 2015, taking place in London from 19th to 21st May, and will be using its debut at the UK's leading independent design festival to showcase the philosophies behind its vehicle design and how it takes cars from concepts to reality.
An immersive design brand experience will show the journey Renault's designers embark upon for each new vehicle and will explain Renault's Life Flower design strategy with each petal representing a different stage in life – from love, explore and family to work, play and wisdom.
Renault's Vice-President of Exterior Design, Anthony Lo, will be participating in an interactive Conversations with Clerkenwell Q&A evening on Wednesday, 20th May, where he will provide an exclusive insight into the development of Renault's Design Strategy, inviting guests to explore the story behind the inspiration, understanding and thought process, from inception to production, of the Renault range of vehicles.
Renault's stand, under the dramatic skies of the Farmiloe main atrium, will feature some of their most innovative concept cars – the DeZir and Captur (see top of page) – as well as the UK debut of the All-New Renault Kadjar crossover and Renault Clio production vehicles.
In order to help visitors to experience as much of the Design Festival as they possibly can, Renault will be providing a complimentary point-to-point shuttle service around the streets of Clerkenwell using a fleet of Twizys – Renault's striking 100 per cent electric urban vehicle.
The Life Flower Design Strategy was devised by Senior Vice-President of Corporate Design, Laurens van den Acker and Anthony Lo. From the DeZir and Captur concept-cars to the latest Clio, Captur and Kadjar, Renault's design team had an unprecedented level of creative freedom.
Now in its sixth year, the award-winning "CDW" has firmly established itself as the UK's leading independent design festival and annually attracts the international design community to this small area of London for three days of exciting events. In 2014, the design community flocked to Clerkenwell with 32,300 attendees and over 300 exhibiting brands.
The Q&A evening on the 20th May will be followed by a chance to meet Anthony Lo and his team during a drinks reception. For more details and to apply to attend this event for this event, visit: www.clerkenwelldesignweek.com/conversations-at-clerkenwell.