Local exhibitions, seminars and clinics organised by Variety Events encourage local businesses to do business in the local community where they live or work.

An independent company, working in support of the FSB - Keep Trade Local campaign (Keeping Business Local - Creating Connections That Count), Variety Events has already organised shows in Reading and Newbury and now have six events planned for 2010 in the Thames Valley in Slough, Basingstoke, Aylesbury, Reading, Newbury and Oxford.

They have already started to generate substantial numbers of hits on Google and have a large list of followers, exhibitors and attendees for the events. The shows seem sure to grow not just in recognition, but in brand awareness and indeed the company's five year plan is to have an event in each major town in the UK.

Clearly there is scope to make these events global with the right sponsor on board and Variety Events has a comprehensive list of sponsorship opportunities on offer.

"We're looking for a sponsor to come in at the beginning and see this grow, and with great branding, best practice and customer service sponsors will see their ROI in no time. The events take the form of seminars, advice panels, speed networking and B2B exhibitions locally: in local venues, with local speakers and with local businesses. The Keeping Business Local events are organised by a business team with experience of running successful events in the Thames Valley and beyond".

Sponsorship opportunities

Main Sponsor

  •   Sponsoring a key feature at the Keeping Business Local Show provides an excellent opportunity for sponsors to stand out from their competition
  •   Available to a single company, this is an all-encompassing package that provides the sponsor with an excellent marketing opportunity to maximise their brand exposure before and during the Show
  •   The Headline Sponsor package offers sponsors the ultimate high profile association with, and endorsement of the Show - if it is taken up at the outset of the event campaign, sponsors are ensured the maximum associated exposure

Benefits
    : advertising and association with Keeping Business Local and FSB from the onset
    : involvement with marketing plans to build brand
    : PR releases from Variety Events for radio and press
    : Premier Stand at each event
    : another six strategic positions for the sponsor to place banners at each event, reception, main entrance, services, advice panels and speed networking area
    : brand awareness on marketing to attendees for future events
    : online campaigns, links to and from websites
    : £30,000 + VAT for six events and first refusal for year 2, plus franchise opportunities

Seminars Sponsor - £20,000 + VAT

  •   The Seminar Sponsor will be one of the main focal points, directly associated with an exciting range of speakers who will keep visitors inspired and motivated throughout the Show
  •   The seminar programme will include a complete range of expert presentations
  •   Videos of all seminars will be posted online with various links to YouTube and a website for future events
  •   Sponsor will be included in pre-Show marketing and have their brand prominently displayed on the stage; they will be included in the show's marketing for the seminars

The Advice Panel - £2,000 + VAT per show

  •   Sponsoring the Advice Clinic provides the sponsor with a highly targeted branding opportunity: their company name or brand will be displayed prominently with the wording "Sponsored by" appearing above their logo

Show Bag Sponsorship - £1,500 + VAT per show

  •   Bag sponsorship offers multiple branding exposure with the added benefit that visitors leave with them; the sponsor's bags will be available for visitors at the entrance to the show and will be packed full of goodies

Show Bag inserts/promotional samples - £40 per thousand for inserts/promotional samples

  •   Insert a sample or leaflet into the show bag, which is distributed to every visitor

Show Website Banners and Links - £50 + VAT per month

  •   Adverts will give sponsors an eye-catching and long-lasting way to engage with customers as they use the site in the months and weeks leading up to the shows

Contact: Ms Debra Mann

More information ...