MasterCard extends its sponsorship of the UEFA Champions League in new three year deal

MasterCard Worldwide has announced that it will continue as an official partner of the UEFA Champions League through the 2012 season, and for the UEFA Super Cup 2009, 2010 and 2011. The three-year deal will run until the end of the 2011-12 football season and will see MasterCard continue to leverage the sponsorship through its exclusive ‘payment systems’ product category.

Javier Perez, president of MasterCard Europe, said: “Sponsorships represent a critical component of MasterCard’s global marketing approach, and we are pleased to renew our involvement with the UEFA Champions League. "We will continue to use this platform to further deliver shareholder value by creating exclusive business-building opportunities for our customer financial institutions and merchants, while building MasterCard brand affinity by offering priceless experiences to MasterCard cardholders”. MasterCard joins Heineken, Sony and UniCredit as the fourth Official Partner for the 2009- 2012 seasons. Commenting on the announcement, David Taylor, General Secretary of UEFA, said: "We are very happy to be renewing our relationship with MasterCard, one of the world’s premier global brands. MasterCard has been a valued long-term partner of ours and we are pleased that they have chosen to continue supporting UEFA and the UEFA Champions League.     "The UEFA Champions League will continue to be a strong platform helping MasterCard create priceless experiences for millions of cardholders globally".