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NEWS

7th February, 2021

Cazoo launches partnership with World Snooker Tour

Leading UK online car retailer Cazoo has announced that it has signed a multi-year deal with the World Snooker Tour (WST) as the main sponsor of the Players Championship, Tour Championship and World Grand Prix.

The trio of prestigious events on the snooker calendar will be known as the Cazoo Series and will see prominent Cazoo branding on the main set, players' waistcoats and interview and media conference backdrops and will have extensive live coverage on ITV and a range of broadcasters across the globe.

During the 2021/22 season, the Cazoo Series will start with the Cazoo World Grand Prix, scheduled for early December.

This latest deal with WST adds snooker to Cazoo's impressive portfolio of major sports sponsorships announced over the past year, which has included principal sponsorship of the Rugby League World Cup and The Hundred cricket tournament, as well as Premier League football teams Everton and Aston Villa.

Cazoo owns and fully reconditions all its cars before offering them on its website. The company has thousands of cars available at any time for either delivery or collection in as little as 72 hours. Every Cazoo car comes with a full 7-day money back guarantee and a comprehensive 90-day warranty.

Cazoo is pioneering the shift to online car buying in the UK and, since its launch just over a year ago, has already delivered over 15,000 cars to consumers across the UK who, says the company, have embraced the selection, transparency and convenience of buying high quality used cars entirely online.

Alex Chesterman OBE, Founder & CEO of Cazoo, commented: "We are delighted to partner with Barry and his team at the World Snooker Tour to launch the Cazoo Series. This partnership will help to further grow our audience as we continue to build Cazoo into a household brand and we look forward to engaging with and delivering the best car buying experience to snooker fans across the UK".

Barry Hearn OBE, Chairman of WST, the commercial entity responsible for the commercial exploitation and promotion of professional snooker events, underlined the quality and broader potential of the new agreement: "We are excited to welcome Cazoo to the snooker family and are looking forward to introducing our significant global audience to the Cazoo brand. The events in the Cazoo Series are some of the highest quality tournaments on the calendar because they bring together the cream of the crop and only the players in form earn a place in the draw".

 
 

 

     

 

     

 

     

 

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