Fundraising for Dummies John Mutz Fundraisers, here are the tricks that get the cash! A detailed and straightforward guide to the basics of fundraising
Sponsors - make direct contact with any of the organisations listed on this site: use the dropdown box below to go to the page or section that interests you
BUBL Information Service
A national information service - this link takes you to its charities section
Business in the Community
Association of companies pledged to continue to improve their positive impact on society
Business Community Connection
Resources for help in finding a business partner (ie for both charities and businesses)
Charities Aid Foundation
Non-governmental organisation which seeks to 'increase the substance of philanthropy around the world' (of interest to charities, individuals and companies)
Charity Commission Register
UK government department responsible for maintaining a register of the UK's 180,000 charities and a source of information/publications about charity law, operational guidance, etc.
CharitiesDirect
Free web service featuring financial and contact information on the UK's top 10,000 charities
Community Fund
Formerly The National Lottery Charities Board - independent organisation set up by Parliament to distribute money raised by the National Lottery to support charitable organisations
Funderfinder
Site containing free software for UK grant-seekers
The Giving Campaign
An independent, national campaign supported by the voluntary sector and the government, established to increase the amount of money given to UK charities
Heritage Lottery Fund
The Heritage Lottery Fund uses money from the National Lottery to support work designed to care for the UK's heritage and that will increase people`s understanding and enjoyment of the UK's heritage
- - - - - - - - - - - - - - - - - - - - - - - - - - - - Why not sign up for our Sponsorship Newsletter to receive regular updates about organisations seeking sponsorship? Just click here.
Sponsorship in the Cause-related sector ...
Many activities in the field of sponsorship have a charitable dimension; so, in a sense, the cause-related sector is perhaps more all-embracing than the other major sponsorship categories.
Clearly organisations involved in activities which are essentially aimed at 'doing good' are particularly attractive as investment opportunities for the sponsor. Of course great care should be taken to avoid the numerous potential pitfalls.
So, as in other forms of sponsorship, it's wise to be very clear about your objectives and how they are to be addressed by the specific rights conferred by the sponsorship contract. And, after the event, to undertake some form of audit to ensure that what was promised was in fact delivered.
Organisations such as Business In The Community and the Charities Aid Foundation (see links left) offer useful guidance and background information. But there is no substitute for undertaking research of one's own on aspects such as registered versus non-registered charity status (see the Charity Commission link left); the tax position of sponsors; the level of overheads incurred by the organisation you are thinking of supporting; and developing an understanding of terms such as 'charity', 'fundraising', 'philanthropy', 'patronage', 'payroll giving', etc..
Once you've made these checks, the very positive benefits of brand associations generated by cause-related sponsorship are there for the taking. Not to mention the satisfaction of knowing that your company is contributing to a worthy cause ...
Richard Fox
Download free copy of Sponsorship in the 21st Century, by Richard Fox, taken from The Marketing Managers Yearbook 2006, published by AP Information Services Ltd..
The UK Sponsorship Database
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