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Category: MEDIA


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Ref. no.
Description/contact info.
ARfm is a programme maker which is about to enter into an agreement to provide "Classic Rock"-based radio shows to a leading European broadcaster. This new service, due to launch early in 2006, will be a pan-European radio station (on Sky in the UK/Ireland, on Eurobird1 across Europe) based on motorsport and classic rock and has the backing of a leading European car manufacturer who will channel the output into all their dealerships between 9am and 6pm. Evenings and weekends will be turned over to ARfm-produced specialist rock shows which will cover everything from the classic rock of the '70s and '80s through to the modern rock of today. The target audience is ABC1 males aged between 25-55. ARfm is now seeking sponsorship for these evening shows. The main channel costs, satellite uplink, etc. have been covered by the Prime Sponsor and the organisation now needs to raise up to £48,000 to cover production and engineering costs over a one year cycle. ARfm feels that this would be an ideal platform for a company with a pan-European product or service targeting the male ABC1 demographic. Contact: Steve Price, Station Manager. Address: ARfm, PO Box 595, East Grinstead, RH19 1XX. Tel.: 01342 302415. Fax: 01342 321442. E-mail: steve@arfm.co.uk.
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