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  UK sponsorship news update ... 16th June, 2011
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The Four Nations Golf Challenge marks sponsors' cards for major media coverage

Concierge Golf has created an attractive and stimulating annual amateur golf tournament which gives competitive members of UK golf clubs the rare opportunity to represent their country.

The Four Nations Golf Challenge (FNGC), potentially the most exciting team competition for amateur club golfers ever devised, offers the mouth-watering prize of a "Ryder Cup"-style finale on one of Europe's most challenging courses - for 2011, The Oxfordshire (September 25th - 28th), to be televised on Sky Sports.

Over the years, the Ryder Cup has demonstrated the patriotism and sporting emotions triggered by competition between nations. The honour and opportunity for club golfers across all handicap levels to represent their country has stimulated a high level of interest.

"The Four Nations Golf Challenge Grand Final promises to be a 'must see' event for golfers throughout Europe and by being televised on Sky Sports will create excellent opportunities for a limited number of associated partners to promote their brand, products and services!

"The Four Nations Golf Challenge is actively promoted through an aggressive combination of golf media press releases, editorials, magazine advertising, online teaser and awareness campaigns and targeted direct response campaigns. All such promotion is designed to drive UK and Irish club golfers to The Four Nations Golf Challenge website - www.fournationsgolfchallenge.co.uk - where our partner's brand, products and services are promoted together with a direct link to their own website.

"The promotional opportunities provided by TV coverage of the event are not limited to just the actual broadcast but offer companies with vision and creative flair a promotional vehicle which spans pre- and post-event over a period of some eighteen months. A one-hour television programme on a commercial channel such as Sky Sports provides forty-seven minutes of actual TV time. Within those forty-seven minutes, various tactics can be deployed to effectively promote an individual, company, product or service.

"Concierge Golf will work co-operatively with sponsors to create an effective promotional package that meets their requirements".

Contact: Roger Brady, Director

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Picture: author - Pmhildreth