Note: availability information of the sponsorship property or properties included both here and in other pages may not still be accurate at the time of reading and should be checked with the organisation concerned. Advertisement: Fox Media - international media buyers
Launched in 2001, the Family Travel website (www.family-travel.co.uk) boasts a position as Britain's best-known and most respected resource for parents planning a family holiday. It is run by three travel journalists/guidebook authors - Kate Calvert, Corinne Simcock and Charlotte Hindle - who regularly travel with their own children. The website is now at a stage where it needs additional funds to take it to the next level and they are therefore seeking a sponsor who would benefit from association with the site and from long-term exposure to a key market: active women with both families and significant disposable incomes. Other reasons why partnering the Family Travel website would seem to make commercial sense include the fact that family holidays are one of the fastest-growing sectors of the leisure economy. Subscribers/visitors take between two and four holidays a year, so repeat business can be expected, say the company. Key strengths of the website include • 219,000 visitors per year