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Ref. no.
Description/contact info.
"There are over eighty adventures across the UK, Europe and overseas that you can sign up to now. On most, you can fundraise for a charity of your choice and help others, or just do it for yourself and take on a new challenge! Join as an individual, or with friends, family, or colleagues. We also organise bespoke challenges and trips for private groups, charities, corporate teams, schools and universities". Contact: Patrick Toland. Address: Action Challenge, United House, North Road N7 9DP. Tel.: +44 2076096695. E-mail:
link to website


Arch2Arctic is a world-first challenge to get to the Arctic island of Svalbard from London by human power alone. "Our route is broken down into four stages; a run from London to Dover (87 miles), a swim across the English Channel (21 miles), a cycle from Calais to Tromso, in northern Norway (over 2,000 miles) and finally a row to Longyearbyen, Svalbard (over 700 miles). We begin on the 10th June, 2017, and aim to reach our destination by the end of August. Our target is to raise over £100,000 for the Scout Association. This global charity gets young people outdoors and teaches them invaluable life lessons. We hope with our challenge by representing the Scouts we will also inspire young people to dream big. Their fundraising team are fully behind this expedition and will be helping us promote it as much as possible. We are looking for the final couple of partners to fully fund the expedition. We still need to secure £20,000 of our £85,000 expedition costs. We have a variety of different packages on offer - please see We have soft launched for now but will look to do a hard launch in May, with a PR event involving the Scouts and our ocean rowing boat. This is a unique and very demanding challenge which, due to its longevity, will offer followers on social media the ultimate vicarious experience of an extraordinary expedition, carried out by two ordinary men. We will leverage the publicity we receive to the benefit of our sponsors through the means mentioned on our sponsorship page -". Contact: Leopold van Lynden. Address: 73 Arodene Road, Brixton SW2 2BQ. Tel.: 07581036543. Fax: 07581036543. E-mail:
link to website


Arts Students' Union (Arts SU), the students' union of the University of the Arts London (UAL), offers a wide range of sports clubs. "We call this collective UAL Sport. Clubs range from dance to martial arts, competitive to non-competitive and traditional to non-traditional. All of our sports clubs are led by students. UAL Sport is a community where many students meet friends for life. We aim to create an inclusive and diverse environment where students can interact with other UAL students outside of their studies to enhance their university experience. To ensure that inclusion is as low cost as possible for our membership, we are seeking sponsorship from various well-suited partners to collaborate with on both the annual Arts Cup - Varsity Challenge tournament, against local rivals Goldsmiths University in March, and the annual Sports Ball celebration next May. There are many attractive sponsorship opportunities associated with these events. Sponsor benefits include print, digital and social thanks and exposure; table sponsorship; big screen sponsorship; email marketing to our 20,000 students; experiential marketing. For more detailed information, please get in touch". Contact: Jess Forsyth, Fundraising Manager. Tel.: 020 7955 7158. E-mail:
link to website

About UAL Sport members

    25 active sports clubs
    C. 1,000 students are members of sports clubs
    Gender profile: 74% female, 26% male
    Year of study profile: 1st year - 66%; 2nd year - 26%; 3rd year - 8%; 4th year - 1%
    Age profile: 18-20 - 64%; 21-24 - 29%; 25-29 - 6%; >30 - 1%
    1,500+ current UAL Sport Facebook group members

The Arts Cup - Varsity Challenge

Varsity is the most important event of the year in the UAL sporting calendar. UAL's rivalry with Goldsmiths University stretches back some seven years and is aptly named The Arts Cup. Students can expect a full day of sporting fixtures, from Ultimate Frisbee to Cheerleading. Arriving from 10.00am, hundreds of students compete and support their fellow athletes playing a variety of sports across multiple levels. After the trials of the day, all involved students alongside their friends will celebrate (or commiserate) at the Arts Cup after-party.

Sponsor benefits include: presence at the Arts Cup Varsity; sponsor logo on all competitive UAL sports shirts; sponsor logo on promotional banners; logo and thanks on all social, digital and email promotion regarding the event.

Sports Ball 2017

May 2017 sees Arts SU host the annual Sports Ball with 400 students celebrating in style at Café de Paris, central London - an unmissable opportunity for you to reach creative and sporting students based in London. UAL is home to 20,000+ students, all constantly deciding which brands to buy, use and trust for the first time, in line with their ethics and identity. Sponsoring this popular event is a great step towards establishing brand loyalty during and after their time at university.


The Caledonian Challenge is Scotland's premier outdoor team ultra-challenge event. The challenge is for teams of four people to complete fifty-four miles within 24 hours, whilst raising funds for the Scottish Community Foundation to help strengthen local communities. The epic journey will take participants through some of the UK's most remote, rugged and stunningly beautiful landscapes. In just one day, participants will experience majestic views of Ben Nevis - the UK's highest mountain, the splendour of Glen Coe, the wilds of Rannoch Moor and the scenic Loch Lomond & Trossachs National Park. The Caledonian Challenge was founded in 1996. Since then, more than 12,000 people have successfully taken part and raised over £8 million to support the work of the Scottish Community Foundation. The organisers will work closely with sponsors to leverage their sponsorship of the Caledonian Challenge. They can also offer a range of benefits for the sponsor's association with the event, including    1,000,000-3,000,000 OTS for the sponsor alone    sponsorship worth up to £60,000 in AVE from PR campaign    access to a customer base worth up to £450,000 in potential sales    brand exposure to over 1,000,000 website visitors per year    brand exposure to over 200 high ranking companies who are entering participants into the Caledonian Challenge    brand exposure to over 25,000 sponsors who donate funds to the participants in the Caledonian Challenge    branded acknowledgement in The Scotsman supplement going out to 55,000 people    demonstration of the sponsoring company's corporate social responsibility by supporting local community life    opportunities to product sample with over 2,000 people on the Caledonian Challenge    promotion to over 2,000 people with a demonstrable interest in outdoor sports and activities. This list is by no means exhaustive and the organisers can tailor a sponsorship package to suit the sponsor's needs and requirements, resulting in benefits that will postitively impact on the sponsoring company's brand image and equity. "This is your chance to support Scotland's premier outdoor team ultra-challenge in aid of charity". Contact: Stuart Moffat, Events Marketing Executive. Address: Calton House, 1st Floor, 22 Calton Road, Edinburgh EH8 8DP. Tel.: 0131 524 0350. E-mail:
link to website


The Global Circumnavigation Challenge is a bid by British ocean adventurer Alan Priddy and an experienced crew of six to break the current much coveted UIM world record in the fastest and most efficient wave-piercing powerboat to circumnavigate the globe. The record is currently held by New Zealander Pete Bethune at 60 days 23 hours 49 minutes. The Global Circumnavigation Challenge team intend to cover the 24,000 miles at sea in under fifty days. This is no small task and will attract an enormous amount of media exposure, including a documentary for which filming has already started. "We are currently looking for further partners and sponsors at all levels. Links to our website and Facebook page where you can read full details of the voyage, crew, media exposure and benefits to your brand can be found below. We are always open to further suggestions and negotiation, so please feel free to ask any questions or tell us what you would need from our expedition. Sponsorship opportunities of this magnitude and quality are rare and the project involves various legacy uses which will be of further ongoing value to any partners. We look forward to hearing from you". (Call or email for updated details). Contact: Joe Mearns. Tel.: 07977 043336. E-mail:
link to website


    Fitter Schools overview: Fitter Schools is a free, annual initiative open to every school in the UK. Its Ambassador is Olympics medallist Roger Black MBE. 1.75 million children have participated in the challenge, with results showing a 12% improvement in fitness levels per year on average. In line with Fit For Sport's "Simple, Achievable and Sustainable" approach, children take part in three simple challenge exercises. Pupils' improvement or aggregate scores are added together to determine the school's overall performance.     Relevant brand visibility and digital awareness: the programme includes communication with UK schools through the organisation's up to date schools database; via advertising with a sustained campaign with a positive messaging; utilising a strong local, regional and national PR platform for extensive sales and sampling opportunities; featuring local and national celebrity endorsement and access; including an association with a trusted organisation with twenty years' experience; and incorporating product integration - the opportunity to explore product/service integration wherever appropriate and the right to offer the sponsor's product or services as prizes and giveaways relating to the initiative.    Fitter Families overview: "Fitter Families is the national voice for educating families on how to incorporate lifestyle habit changes, through our 'SAS' approach. This includes National Roadshows - over 20,000 people registered their interest and received information via monthly newsletters and the Fitter Families website; a book - to reinforce the SAS message, a glossy, bound Ian Wright Fitter Families book was published with a print run of 25,000 copies; the Challenge - which specifies defined exercises to improve fitness levels over a measured period and is designed to illustrate the benefits of leading a healthy lifestyle using the combination of the book, the website and the roadshow; a media campaign - the resulting campaign from our partners reached over a million people; and the Fitter Families learning programme, which achieved a 90% retention rate". Contact: Dean Horridge, Founder/CEO. Address: 55 Fulham High Street, Fulham SW6 3JJ. Tel.: 0845 563233. E-mail:
link to website

  Download more info.!   Click button to download more information about sponsorship opportunities offered by Fit For Sport (pdf format)

  Download more info.!   Click button to download a factsheet from Fit For Sport (pdf format)

Fitter Families Opportunity

     The right to associate the Fitter Families identity throughout your own communication, collateral and on the Challenge Pack, etc.
     The sole title sponsor and exclusivity within your defined product/service sector; brand inclusion within the Fitter Families logo
     Primary branding across all elements of the initiative ensuring brand visibility including the book, roadshows, the Challenge, the website and apparel
     The right to integrate your product or service wherever relevant and appropriate
     The right to sample and where possible sell products and/or services
     The right to capture data in line with current data legislation and current agreements
     The opportunity to engage with your staff internally through the Challenge, promoting a healthier, motivated workforce.


Please visit Geoff's website for latest information. Contact: Geoff Holt. Address: Ty Melyn, St Anne's Lane, Shedfield SO32 2HR. Tel.: 01329 835151. E-mail:
link to website


The Great Glencoe Challenge is a 26.2 mile Trekathon organised by Ptarmigan Events which challenges participants to complete 26.2 miles through some of the most dramatic landscape that Scotland has to offer, from the heart of Glencoe to the foot of Ben Nevis and over 4,500ft of ascent in under twelve hours. If that's not tough enough, then participants also have the option to add on Ben Nevis! The challenge, which was launched in 2015, has already attracted over 450 participants, with just over six months until this year's event date. Not only that, it is attracting people from all over the UK and even Germany and Australia. With the option to self-fund or fundraise for their chosen charity, the event will raise funds for over thirty different charities, including Parkinson's UK, Maggie's, JDRF, Sight Action, Diabetes UK, Different Strokes, Marie Curie, Yorkhill and Motor Neurone Disease, to name a few. "This Challenge has grown at a fantastic rate since its inaugural launch in 2015 and the current registration rate indicates that it will continue to do so. We are now seeking sponsorship from sponsors large or small which will assist us with catering, goody bag prizes, celebrations post event and /or any donations of products and materials which will help to lower our overheads and enhance the experience of participants and volunteers on the day. This is an opportunity to sponsor Scotland's toughest Trekathon and be part of a new and exciting up-and-coming event from the beginning!" Contact: Andrea Armstrong. Address: Ptarmigan Events, Port of Rossdhu, Luss, Alexandria G83 8RH. Tel.: 01436 860357. E-mail:
link to website


Check out Hazel's website for details of her latest challenge. Contact: Hazel Richards. Address: Hazel Richards Consultancy Ltd., 145-157 St John Street, London EC1V 4PW. Tel.: 07970709386. E-mail:
link to website


Help for Heroes - Hero Ride is a series of H4H-organised bike rides that set off from all points of the compass, to recognise those who have become wounded in the service of their country. Contact H4H to discuss current sponsorship opportunities, with the chance to showcase the sponsor's brand to millions of people. Contact: Louise Assinder. Address: 14 Parkers Close, Downton Business Centre, Salisbury SP5 3RB. Tel.: 01725 514143. E-mail:
link to website

Why Help for Heroes?

    Enhanced profile through association with one of the UK's best known charities, H4H ranked second in the YouGov 2013 Charity Brand Index.
    Reach of around 21.8m people (2013 figures) through strong media coverage.
    Engagement with H4H wounded ambassadors.
    CSR contribution through participation and fundraising.


JET REACTION (World Two Wheeled Land Speed Record Challenger)
Jet Reaction's motorcycle land speed challenge will provide exciting opportunities for sponsors to be associated with a credible outright world speed record attempt. In 1999, Richard Brown rode his rocket-powered Gillette Mach 3 Challenger, which he also designed and built, on the Bonneville Salt Flats to an officially timed one way speed of 332.877 mph, peaking at 365 mph. Unable to make a return run to secure the outright record due to technical issues relating to the poor course conditions, Richard at least had the satisfaction of knowing that he had exceeded the highest speed previously seen for a two-wheeled vehicle and, in fact, it was to be another seven years before anyone went faster still. Using the experience gained from the Gillette Mach 3 Challenger, Richard has now engineered another thrust powered bike called Jet Reaction, which has been able to run as both a two- or three-wheeler for testing in the UK, prior to its attempt on the Outright World Two Wheel Land Speed Record, currently 376.363 mph. This innovative vehicle is powered by a highly modified gas turbine, with bespoke afterburner. "Whether you want the build-up and spectacle of a world class event or to share the adventure and technological values, Jet Reaction can make a major contribution to your company's image and media profile. The project will be carefully integrated with traditional and social media to help connect with the widest possible audience. As an example, Richard's last world record attempt not only attracted widely viewed TV documentaries broadcast by the BBC and Discovery Channel but also over half a million viewings of its video clips on YouTube. Although we have now completed the design and build stages, we have held back on the publication of the project so we can have the maximum flexibility to conceive and tailor sponsor packages". Contact: Ian Bennett. Address: 47 Bakers Ground, Stoke Gifford, Bristol BS34 8GD. Tel.: 447971800931. E-mail:
link to website



Major Phil Packer is a paraplegic who was injured in Iraq and was told that he would not walk again. His injuries improved and he was given a Golden Ticket to walk the Flora London Marathon over two weeks (two miles each day). His longer term intention is to try out as many sports as possible to provide information to fellow injured servicemen and women and the wider disabled network. He has a website ( which provides latest information about his challenges, his engagements and the charities he supports. Contact: Major Phil Packer. Address: 4a Vincent House, Vincent Square, London SW1P 2NB. Tel.: 07841 045210. E-mail:
link to website

  Download more info.!   Click button to download more information from Major Phil Packer (Word format)


Headline sponsorship of the Milton Keynes Marathon is now available. "We are excited to be offering an exclusive opportunity to become a headline sponsor of the MK Marathon and MKM Half 2015. This is an opportunity for your company to gain exposure to a very sought-after demographic in a way that few will forget. Other sponsorship opportunities are available. This year we had 5,600 entries for the MK Marathon, MKM Half and Superhero Fun Run. We have received great feedback on our organisational skills and pride ourselves on putting on a quality event. The races finish inside Stadium MK, giving an electric atmosphere and BBC 3 Counties are our media partners giving us great exposure. Contact us for further detailed information". Contact: Andy Hully. Address: Waterdene House, Water Lane, Leighton Buzzard LU7 1AW. Tel.: 07714 764284. E-mail:
link to website



Ref. no.
Description/contact info.
Blazing Saddles is a group of firefighters from Oldham Fire Station in Greater Manchester that raises funds for charity through cycling events. "Last year we completed the 'pure' 3 Peaks Challenge, cycling between Ben Nevis, Scafell and Snowdon, after scaling each summit and cycling a distance of 500 miles in 3.5 days. We managed to raise a total of £15,000 for four charities - The Firefighters Charity, The Christie Charity, Sands and EDS. Next year, at the end of May, we intend to cycle from Kranj in Slovenia (Twin Town of Oldham) and back to Oldham, a distance of 1,200 miles in ten days. We are seeking sponsorship to cover costs and to assist us in raising as much money as possible for charity. We are planning to use a support vehicle which can display sponsors' logos and also have logos on our cycle tops. The event will also be covered in the local press - Manchester Evening News and Oldham Chronicle". Contact: P. Courtnell. Address: Oldham Fire Station, Lees Road, Oldham OL4 1JN. Tel.: 07828057565. E-mail:  




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