ARTS SU/UNIVERSITY OF THE ARTS LONDON SPORTS
Arts Students' Union (Arts SU), the students' union of the University of the Arts London (UAL), offers a wide range of sports clubs. "We call this collective UAL Sport. Clubs range from dance to martial arts, competitive to non-competitive and traditional to non-traditional. All of our sports clubs are led by students. UAL Sport is a community where many students meet friends for life. We aim to create an inclusive and diverse environment where students can interact with other UAL students outside of their studies to enhance their university experience. To ensure that inclusion is as low cost as possible for our membership, we are seeking sponsorship from various well-suited partners to collaborate with on both the annual Arts Cup - Varsity Challenge tournament, against local rivals Goldsmiths University in March, and the annual Sports Ball celebration next May. There are many attractive sponsorship opportunities associated with these events. Sponsor benefits include print, digital and social thanks and exposure; table sponsorship; big screen sponsorship; email marketing to our 20,000 students; experiential marketing. For more detailed information, please get in touch". Contact: Jess Forsyth, Fundraising Manager. Tel.: 020 7955 7158. E-mail:

About UAL Sport members

  •  25 active sports clubs
  •  C. 1,000 students are members of sports clubs
  •  Gender profile: 74% female, 26% male
  •  Year of study profile: 1st year - 66%; 2nd year - 26%; 3rd year - 8%; 4th year - 1%
  •  Age profile: 18-20 - 64%; 21-24 - 29%; 25-29 - 6%; >30 - 1%
  •  1,500+ current UAL Sport Facebook group members

The Arts Cup - Varsity Challenge

Varsity is the most important event of the year in the UAL sporting calendar. UAL's rivalry with Goldsmiths University stretches back some seven years and is aptly named The Arts Cup. Students can expect a full day of sporting fixtures, from Ultimate Frisbee to Cheerleading. Arriving from 10.00am, hundreds of students compete and support their fellow athletes playing a variety of sports across multiple levels. After the trials of the day, all involved students alongside their friends will celebrate (or commiserate) at the Arts Cup after-party.

Sponsor benefits include: presence at the Arts Cup Varsity; sponsor logo on all competitive UAL sports shirts; sponsor logo on promotional banners; logo and thanks on all social, digital and email promotion regarding the event.

Sports Ball 2017

May 2017 sees Arts SU host the annual Sports Ball with 400 students celebrating in style at Café de Paris, central London - an unmissable opportunity for you to reach creative and sporting students based in London. UAL is home to 20,000+ students, all constantly deciding which brands to buy, use and trust for the first time, in line with their ethics and identity. Sponsoring this popular event is a great step towards establishing brand loyalty during and after their time at university.

		https://www.facebook.com/ual.sport
		https://www.twitter.com/UAL_Sport

FIT FOR SPORT
  •  Fitter Schools overview: Fitter Schools is a free, annual initiative open to every school in the UK. Its Ambassador is Olympics medallist Roger Black MBE. 1.75 million children have participated in the challenge, with results showing a 12% improvement in fitness levels per year on average. In line with Fit For Sport's "Simple, Achievable and Sustainable" approach, children take part in three simple challenge exercises. Pupils' improvement or aggregate scores are added together to determine the school's overall performance.  •   Relevant brand visibility and digital awareness: the programme includes communication with UK schools through the organisation's up to date schools database; via advertising with a sustained campaign with a positive messaging; utilising a strong local, regional and national PR platform for extensive sales and sampling opportunities; featuring local and national celebrity endorsement and access; including an association with a trusted organisation with twenty years' experience; and incorporating product integration - the opportunity to explore product/service integration wherever appropriate and the right to offer the sponsor's product or services as prizes and giveaways relating to the initiative.  •  Fitter Families overview: "Fitter Families is the national voice for educating families on how to incorporate lifestyle habit changes, through our 'SAS' approach. This includes National Roadshows - over 20,000 people registered their interest and received information via monthly newsletters and the Fitter Families website; a book - to reinforce the SAS message, a glossy, bound Ian Wright Fitter Families book was published with a print run of 25,000 copies; the Challenge - which specifies defined exercises to improve fitness levels over a measured period and is designed to illustrate the benefits of leading a healthy lifestyle using the combination of the book, the website and the roadshow; a media campaign - the resulting campaign from our partners reached over a million people; and the Fitter Families learning programme, which achieved a 90% retention rate". Contact: Dean Horridge, Founder/CEO. Address: 55 Fulham High Street, Fulham SW6 3JJ. Tel.: 0845 563233. E-mail:

  •   The right to associate the Fitter Families identity throughout your own communication, collateral and on the Challenge Pack, etc.
  •   The sole title sponsor and exclusivity within your defined product/service sector; brand inclusion within the Fitter Families logo
  •   Primary branding across all elements of the initiative ensuring brand visibility including the book, roadshows, the Challenge, the website and apparel
  •   The right to integrate your product or service wherever relevant and appropriate
  •   The right to sample and where possible sell products and/or services
  •   The right to capture data in line with current data legislation and current agreements
  •   The opportunity to engage with your staff internally through the Challenge, promoting a healthier, motivated workforce.

THE GREAT GLENCOE CHALLENGE
The Great Glencoe Challenge is a 26.2 mile Trekathon organised by Ptarmigan Events which challenges participants to complete 26.2 miles through some of the most dramatic landscape that Scotland has to offer, from the heart of Glencoe to the foot of Ben Nevis and over 4,500ft of ascent in under twelve hours. If that's not tough enough, then participants also have the option to add on Ben Nevis! The challenge, which was launched in 2015, has already attracted over 450 participants, with just over six months until this year's event date. Not only that, it is attracting people from all over the UK and even Germany and Australia. With the option to self-fund or fundraise for their chosen charity, the event will raise funds for over thirty different charities, including Parkinson's UK, Maggie's, JDRF, Sight Action, Diabetes UK, Different Strokes, Marie Curie, Yorkhill and Motor Neurone Disease, to name a few. "This Challenge has grown at a fantastic rate since its inaugural launch in 2015 and the current registration rate indicates that it will continue to do so. We are now seeking sponsorship from sponsors large or small which will assist us with catering, goody bag prizes, celebrations post event and /or any donations of products and materials which will help to lower our overheads and enhance the experience of participants and volunteers on the day. This is an opportunity to sponsor Scotland's toughest Trekathon and be part of a new and exciting up-and-coming event from the beginning!" Contact: Andrea Armstrong. Address: Ptarmigan Events, Port of Rossdhu, Luss, Alexandria G83 8RH. Tel.: 01436 860357. E-mail:

		https://www.facebook.com/greatglencoechallenge
		https://twitter.com/ptarmiganevents

 
 

HELP FOR HEROES - HERO RIDE
Help for Heroes - Hero Ride is a series of H4H-organised bike rides that set off from all points of the compass, to recognise those who have become wounded in the service of their country. Contact H4H to discuss current sponsorship opportunities, with the chance to showcase the sponsor's brand to millions of people. Contact: Louise Assinder. Address: 14 Parkers Close, Downton Business Centre, Salisbury SP5 3RB. Tel.: 01725 514143. E-mail:

Why Help for Heroes?

  •  Enhanced profile through association with one of the UK's best known charities, H4H ranked second in the YouGov 2013 Charity Brand Index.
  •  Reach of around 21.8m people (2013 figures) through strong media coverage.
  •  Engagement with H4H wounded ambassadors.
  •  CSR contribution through participation and fundraising.

MILTON KEYNES MARATHON
Headline sponsorship of the Milton Keynes Marathon is now available. "We are excited to be offering an exclusive opportunity to become a headline sponsor of the MK Marathon and MKM Half 2015. This is an opportunity for your company to gain exposure to a very sought-after demographic in a way that few will forget. Other sponsorship opportunities are available. This year we had 5,600 entries for the MK Marathon, MKM Half and Superhero Fun Run. We have received great feedback on our organisational skills and pride ourselves on putting on a quality event. The races finish inside Stadium MK, giving an electric atmosphere and BBC 3 Counties are our media partners giving us great exposure. Contact us for further detailed information". Contact: Andy Hully. Address: Waterdene House, Water Lane, Leighton Buzzard LU7 1AW. Tel.: 07714 764284. E-mail:

		https://www.facebook.com/MiltonKeynesMarathon
		https://twitter.com/mk_marathon