Sponsors - no need to register - just make direct contact with any of the arts organisations we list by using the dropdown box below to go to the section that interests you
Seekers - to find out how to get listed and be seen by the sponsors who visit our site, just click the Get listed! button at the top of this page. How are we doing on Google ? - click here.
Awards For All
One-stop-shop scheme for distributing grants between £500 and £5,000 to community and voluntary groups for arts, charities, sports or heritage activities
Ballet links
Links to hundreds of ballet company websites around the world
Film Council
Set up by government in 2000 to encourage more consistent flow of films attracting audiences in the UK. Administers three lottery-based funds.
rts impact on society in many ways. They can both reflect and help to shape the ways in which people think, and act. Their power to twang emotional strings can be as great as that of charities and sport, sometimes greater.
For sponsors, the arts are intriguingly dangerous. They can enlighten, disgust, enrapture, bore, enthral, entertain, confuse, illustrate, provoke, summarise, amuse, depict, interpret, delight, involve, teach, mislead, sensationalise, deconstruct, please, upset and obsess - in ways which are rarely predictable.
People have views about the arts - few are non-commital.
Interpretation
So a sponsorship opportunity offered by an artist or arts organisation should be assessed with these thoughts in mind. Often a corporate entity or a brand will say far more about itself through arts sponsorship than ever it could by way of conventional brand advertising. A commitment to the arts is as dangerously intriguing as the arts themselves.
Arts offer points of view which are open to interpretation. Sponsor the arts and you align yourself with a marketing vehicle that can set off fireworks in the mind ...
Which is why it is often useful to seek assistance in navigating one's way through the labyrinth of artistic sponsorship opportunities. Organisations such as the Arts Council (in its various guises) can be of great help. Counsel from other 'councils' (such as the Film Council and the Crafts Council) may also help to light the way, as may a word in the ear from Arts & Business. There are links to the websites of these organisations just to the left of this column.
Projects
If you prefer to take a different track, specialist sponsorship consultancies may provide more illuminating advice (see the links in our Sponsorship Showcase). Or for those of a pioneering mindset, using the DIY approach, one of the many books on the subject (see some examples elsewhere on this page), may be a better vade mecum.
Paging through our Arts section, one thing becomes crystal clear - there's no shortage of arts organisations offering fascinating projects which can be brought to life by your sponsorship support. And in the process they could work wonders for your brand.
So ... why not make your choice? - and light the blue touch paper!
Richard Fox
Download free copy of Sponsorship in the 21st Century, by Richard Fox MA (Lit), Dip CAM (Media), taken from The Marketing Managers Yearbook 2006, published by AP Information Services Ltd..