NetJets takes title sponsorship of 2009 Serpentine pavilion

NetJets Europe is the title sponsor for the Serpentine Gallery Pavilion 2009. Plans were revealed recently for the Serpentine Gallery Pavilion 2009, which has been designed by Kazuyo Sejima and Ryue Nishizawa of the leading Japanese practice, SANAA. The Pavilion opens in July on the Serpentine Gallery’s lawn, where it will remain until October.

Describing their structure the architects said: "The Pavilion is floating aluminium, drifting freely between the trees like smoke. The reflective canopy undulates across the site, expanding the park and sky. Its appearance changes according to the weather, allowing it to melt into the surroundings. It works as a field of activity with no walls, allowing views to extend uninterrupted across the park and encouraging access from all sides. It is a sheltered extension of the park where people can read, relax and enjoy lovely summer days". There is no budget for the Serpentine Gallery Pavilion commission. It is paid for by sponsorship, sponsorship help-in-kind, and the sale of the finished structure, which does not cover more than 40% of its cost. The Serpentine Gallery collaborates with a range of companies and individuals whose support makes it possible to realise the Pavilion. Passionate NetJets Europe's Mark Booth, Executive Chairman said: "Sejima and Nishizawa’s design for the Serpentine Pavilion 2009 is truly breathtaking. The incredible light and openness of the concept will make for a stunning structure which will raise the bar even higher for the much anticipated Pavilion. Design is an area that we’re passionate about at NetJets: we’re firmly focussed on how we can bring world-class design to our customers’ flight experience; just as the Serpentine Pavilion brings world class architecture to London. We’re delighted to be a partner in this project and are looking forward to seeing the finished Pavilion.”     Serpentine Gallery Pavilion 2009 Designed by Kazuyo Sejima + Ryue Nishizawa/SANAA © 2009 Kazuyo Sejima + Ryue Nishizawa/SANAA NetJets Europe was founded in 1996 and today is the largest business jet company in Europe. As the only pan-European operator with its own fleet, NetJets Europe, through NetJets Transportes Aéreos (NTA), boasts delivery of a consistent, worldclass service with an unparalleled commitment to safety and security. 2009 marks NetJets Europe’s second year as headline sponsor of the Serpentine Pavilion. The company has a long history of involvement in the arts and design world, most recently recruiting Pritzker prize winning architect, Lord Norman Foster, to design its newest and most technologically advanced aircraft, the NetJets Falcon 7X. NetJets also supports Art Basel and TEFAF, two of the world’s leading art fairs.