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The UK Media Sponsorship Database
The premier online database of UK media sponsorship opportunities



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Latest UK media sponsorship opportunities

3rd January, 2017
Sponsorship support for the Virtual Doctors would be just the right prescription to help expand their telemedicine service ...

17th November, 2016
TV programme The Short Film Show could link its sponsors to a long list of high profile television channels worldwide ...

16th June, 2016
Wealth of opportunity for sponsors who capitalise on the global reach of Family Office Elite Magazine ...

30th December, 2015
Invest in ads. on top trainer Richard Fahey's horseboxes for a fast track route to national visibility ...

14th November, 2015
Net effect of sponsoring the Online Business Awards will be major exposure in both electronic and traditional media ...

8th September, 2015
Roll Your Own Productions' new TV ad. opportunity on Made Television could light up a sponsorship campaign ...

3rd June, 2015
New weekly film review show Onscreen releases opportunity for a high-scoring national presence on community TV ...

27th April, 2015
Character-driven documentary from Monsterfeet offers massive TV opportunities as it tracks all-female team in Dakar-style rally ...


Opportunities archive

   Latest opportunities
Latest UK sponsorship news



Looking for sponsors?

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Featured organisations - click the box for opportunity details
125 Magazine Big Issue Scotland Debateable Media in Motion
MedWorm My Baby Radio TV News UK Chocolate
Sponsorship Showcase

Sponsorship Showcase

Sponsorship services organisations

  Sponsorship spotlight

How to find and attract sponsors - three golden rules

Why do sponsors use sponsorship?

What is leveraging?

How important is nationality in determining sponsorship success?

The involvement of car manufacturers in Formula 1

Is it worth sponsoring a Formula 1 team?








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Useful links

 Advertising Age magazine
Daily world marketing and media news updates

Clearcast was founded in 2008 by Britain's eight largest commercial broadcasters to simplify the process of getting advertising to air. Incorporating the bacc, it uses over fifty years of experience of being a partner in the creative process for TV advertising.

Digital marketing blog (replaced New Media Age December 2012)

 Incorporated Society of British Advertisers
'The Voice of British Advertisers'

 Internet Advertising Bureau
The trade association for the internet marketing industry

 ITV Media - sponsorship
News, guidelines and opportunities

 Marketing magazine
UK marketing news and features (registration required)

 Marketing Week magazine
UK marketing news and features

 Media Guardian
Latest marketing and PR news from The Guardian (registration required)

 Media Week magazine
Latest media news (registration required)

 Office of Communications ('OFCOM')
Guidance notes - Section Nine (updated 28.2.2011): commercial references in television programming (pdf). See pages 27-36 re broadcast sponsorship. Note also guidance on charity appeals, starting page 45. The Ofcom Broadcasting Code Guidance menu page can be found here.

  Sponsorship spotlight

sponsorship spacer

How to find and attract sponsors - three golden rules

Why do sponsors use sponsorship?

What is leveraging?

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Media newsreel
Lyle's Golden Syrup & Dr. Oetker to sponsor The Great British Bake Off
24th July, 2017
Lyle's Golden Syrup and Dr. Oetker to sponsor The Great British Bake Off


New Thinkbox study shows what TV sponsorships deliver for brands
15th July, 2017
New Thinkbox study shows what TV sponsorships deliver for brands

Just Eat delivers new broadcast sponsorship to The X Factor
27th April, 2017
Just Eat delivers new broadcast sponsorship to The X Factor

Petplan announces Pets On 4 TV sponsorship
24th April, 2017
Petplan announces Pets On 4 TV sponsorship

Channel 4 and Iceland partner for new weekend TV show
12th April, 2017
Channel 4 and Iceland partner for new weekend TV show

Everest announced as headline partner for This Morning Live
1st April, 2017
Everest announced as headline partner for This Morning Live

Virgin TV sponsors BAFTA awards
26th March, 2017
Virgin TV announced as title sponsor of BAFTA's TV awards sponsors Britain's Got Talent
7th March, 2017 signs up to sponsor ITV's Britain's Got Talent

JCB Visit Greenwich sponsorship
15th January, 2017
JCB International sponsors Visit Greenwich destination leaflet in the UK

Hello magazine partnership
10th January, 2017
HELLO! Magazine announces native partnership with TAN Media

William Hill ITV sponsorship
23rd December, 2016
William Hill announced as sponsor of ITV racing coverage

Dominos The Voice sponsorship
10th December, 2016
Domino's to sponsor The Voice on ITV

Izabel London TV sponsorship
27th November, 2016
Izabel London launches Autumn/Winter TV sponsorship campaign

ispon from Channel 4
18th November, 2016
Channel 4 launches first interactive digital sponsorship formats on TV

ITV, Matalan, Time Inc. partnership
7th September, 2016
ITV, Matalan and Time Inc. UK launch new partnership

E.ON Sky Cinema sponsorship
10th July, 2016
E.ON sponsors two channels in launch of Sky Cinema

bet365 Nissan Sky Sports sponsorship
8th July, 2016
bet365 and Nissan to be new sponsors of Sky Sports' Premier League coverage

Vodafone Global sponsorship
31st March, 2016
Vodafone signs three year partnership to support Capital's Summertime Ball

Kayak sponsorship of C4's F1 coverage
8th March, 2016 signs exclusive deal to sponsor F1 coverage on Channel 4

Allianz C4 Paralympics sponsorship
6th February, 2016
Allianz Insurance to sponsor C4's Rio Paralympics coverage

News UK Scottish Rugby sponsorship
6th February, 2016
News UK's Scottish titles announced as official media partners of Scottish Rugby

Peugeot ITV sponsorship
4th February, 2016
Peugeot signs two year RBS Six Nations sponsorship deal with ITV

Interflora Coronation Street sponsorship news
13th January, 2016
ITV signs Coronation Street partnership agreement with Interflora

G F Tomlinson sponsorship
2nd October, 2015
G F Tomlinson sponsor Chesterfield FC's scoreboard

Sky Arts Amplify
27th July, 2015
Sky announces first projects to receive funding from 3m Sky Arts Amplify fund

talkSPORT sponsorship
19th July, 2015
Betway extends partnership with talkSPORT

Tata Heathrow Express sponsorship
25th June, 2015
Tata Communications and Heathrow Express connect in new sponsorship agreement

DC Thomson CITV sponsorship
19th June, 2015
DC Thomson becomes new sponsor of children's channel CITV

Kia sponsorship
14th May, 2015
Kia sponsors primetime US crime drama on Channel 5

Rowntrees sponsorship
8th May, 2015
Rowntree's signs one year sponsorship deal with Film4

Samsung sponsorship
31st March, 2015
Samsung invests in its biggest ever TV sponsorship with C4 Sales

Vax sponsorship
5th March, 2015
Vax launches biggest-ever TV sponsorship with Channel 4 Sales

SunLife sponsorship
4th March, 2015
SunLife to sponsor ITV's Big Star's Little Star

Clear Channel LTA posters sponsorship
1st March, 2015
New poster art on London Transport is sponsored by Clear Channel

Virgin Media Telegraph sponsorship
20th January, 2015
Virgin Media kicks off football partnership with The Telegraph

Kiss FM 20C Fox sponsorship

8th January, 2015
20th C. Fox in 6-figure deal with KISS FM for Kingsmen: The Secret Service (with video)


7th January, 2015
Casillero del Diablo announces Sky Movies partnership

7th January, 2015
Ladbrokes touch down as RFL's new Challenge Cup sponsors Dave sponsorship

19th December, 2014 announces 2.8 million TV sponsorship deal for 2015

14th September, 2014
C4 partners Bosch with Sunday Brunch

Downton Abbey sponsorship

16th August, 2014
Downton Abbey cast shows support for WaterAid after bottle blooper

Superdrug Now magazine sponsorship

5th June, 2014
Superdrug's Solait to sponsor Now's skin safety campaign
mentos E4 sponsorship

30th May, 2014
Mentos signs biggest-ever TV sponsorship with E4

Waitrose C4 sponsorship

28th April, 2014
Channel 4 and Waitrose join forces for new Saturday morning TV show

24th April, 2014
Sony announced as first product placement partner for Made in Chelsea

6th April, 2014
boohoo partners with Made in Chelsea in first sponsorship of a C4 game

Emmerdale sponsorship
18th March, 2014
McCain unveiled as the new sponsor of Emmerdale

Sofaworks sponsorship
27th February, 2014
Channel 4 signs Gogglebox partnership with Sofaworks

24th February, 2014
Toshiba in exclusive Live from Space partnership with Channel 4

2nd February, 2014
National Geographic Channel revs up its sponsorship with biggest ever deal

23rd January, 2014
Scotmid to sponsor final Who Wants to be a Millionaire? series


23rd January, 2014
Channel 4 set to launch 20m growth fund for independent sector


22nd January, 2014
talkSPORT partners with Selco Builders Warehouse


10th January, 2014
Super Casino releases statistics to celebrate sponsorship of Celebrity Big Brother

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