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Flybe, one of Europe’s leading low cost airlines, has launched its first ever aircraft ‘wraparound’, following the conclusion of a six figure sponsorship deal with gaming entertainment company Mansion, which sees one of the airline’s jet aircraft covered in Mansion colours and logos.
The eye-catching plane, in Mansion’s bold red colouring, will operate on Flybe scheduled services from Birmingham following its recent inaugural flight to Germany with a group of Mansion clients, fifty lucky competition winners and key media representatives to England’s first World Cup game in Frankfurt on June 10th.
Flybe’s first major move into the sale of unique advertising space on an aircraft further confirms the low cost airline's drive for new ancillary revenue streams which serve to keep fares as low as possible.
In addition to the high-profile aircraft painting and World Cup flights, Mansion will benefit from reaching over five million of Flybe’s passengers through onboard and executive lounge promotions using multimedia channels ranging from mixed content plasma screens through to specially Mansion branded catering trolleys.
David Kinsman, Chief Operating Office at Mansion, said: ‘The Mansion/Flybe agreement marks a significant uplift in our sponsorship portfolio, and we look forward to working in tandem with Flybe to grow and extend our respective visibilities to untapped audiences in un-chartered territories.’
E&OE
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