Volkswagen Commercial Vehicles to sponsor new C4 strand

Volkswagen Commercial Vehicles is launching its first broadcast sponsorship of a new Channel 4 'Adventure on 4' programming strand, starting on 9th April, 2009 with 'Around the World in 80 Trades'. The twelve month sponsorship package with Channel 4 is said to represent "significant media value" and includes sponsorship bumpers with the tag line Adventure on 4 in partnership with Volkswagen Commercial Vehicles.

The creative for the campaign will run before and after each programme and will be supported by sponsor branded promotional trails. The sponsorship also extends to Channel 4's online video-on-demand service with pre-roll and mid-roll sponsorship bumpers played during every stream. The other programmes in the Adventure on 4 series include Deadliest Catch, Daredevils and Into The Wild. The sponsorship bumpers will focus on Volkswagen's range of award-winning vans - the Caddy, Transporter and Crafter - with the closing strapline, 'A solid investment whatever your trade. Volkswagen Commercial Vehicles. Let's Go To Work'. Distinctive Steve Reynolds, Head of Marketing for Volkswagen Commercial Vehicles explained: "This TV advertising is an important and visual part of our communications strategy for 2009. "In conjunction with our radio campaign, featuring the distinctive voice of Ray Winstone, this will maximise       awareness of the Volkswagen Commercial Vehicles brand and our hard-working range of vans - the Caddy, Transporter and Crafter". Volkswagen Commercial Vehicles is a provider of high quality new and used vans. The full award-winning range includes the Transporter van, the California, the Crafter, the Caravelle, the VW Caddy and the Caddy Maxi.