Anthea Turner launches National Flea Week, sponsored by Merial Animal Health
 

TV presenter and 'Perfect Housewife' Anthea Turner is calling on pet owners to step-up their housework to keep homes free from fleas and pets healthy as the warmer months approach. Her advice comes as she launches this year's National Flea Week (19th-25th May), a campaign which highlights the constant threat fleas pose to cats and dogs, whilst encouraging owners to check their pets more regularly for fleas and adopt a more preventative approach to flea treatment.

Research released recently by the sponsors of National Flea Week, Merial Animal Health, manufacturers of FRONTLINE Combo® and FRONTLINE® Spot On, shows that while almost all cat and dog owners (96%) are aware that if their pet had fleas it is likely their homes would be infested, nearly a third (27%) still don't regularly treat their pet for fleas, while 25% vacuum their homes once a week or less, which may not be frequent enough to effectively combat fleas in the home. Tactic This is perhaps surprising considering that over half of cat and dog owners (53%) would think their homes were unclean if they found fleas - and would also find it embarrassing (56%). Vacuuming is an important tactic for keeping fleas at bay as it helps remove flea eggs, larvae and pupae from the environment. Pupae can lie dormant in carpets, soft furnishings and bedding for months before hatching into new fleas and re-infesting pets. The research shows that 70% of pet owners vacuum their carpets every few days or less and soft furnishings every week or less. However, Rachel Ballantyne, veterinary technical manager at Merial Animal Health, advises pet owners vacuum at least every other day as 95% of the problem is caused by flea eggs, larvae and pupae throughout the home, whilst the adult fleas seen on the pet is only 5% of the problem. A warm house provides the perfect breeding environment so with summer approaching, pet owners are being advised to step up their housework and flea treatment for pets. Anthea, who owns two golden retrievers said, "I'm really pleased to be supporting National Flea Week as like most pet owners I see my pets as part of the family and I   want to make sure they are kept healthy and happy and flea free. "While a home covered in pet hairs is really off putting, Buddy and Digger's health is also really important to me so I make sure carpets and soft furnishings are vacuumed frequently and their bedding is washed regularly to help keep fleas at bay. Combined with a regular preventative flea treatment regime, this greatly reduces their chances of picking up fleas, keeps them healthy and ensures our home looks great, too. "With smell (21%), hairs (15%), fleas (15%) and general messiness (14%) being the main reasons cat and dog owners are put off having their pets in the home, it makes sense to pick up the duster and vacuum cleaner and enjoy having your pets as part of your family."