William Hill Bingo makes first move into TV sponsorship
 

For the first time, online gaming site William Hill Bingo has moved into television programme advertising with the announcement of its sponsorship of ITV's new daily game show Spin Star.

The sponsorship deal started last Monday, 10th November, when the Spin Star show launched, and is a six week deal comprising bumpers of various lengths at the start and end of the show and in and out of advertisement breaks. Following on from their recent month long television ad. campaign, the sponsorship of the daily Spin Star show is an excellent fit for William Hill Bingo, says the company. The Las Vegas-style show will appeal to a similar demographic to their popular bingo site at a key time of day, they say, and the excitement of the game reflects the William Hill Bingo Thrill catchline used in the programme bumpers. Exciting "We're very pleased to have the opportunity to sponsor Spin Star. It's an incredibly lively and entertaining show with plenty of surprises and excitement, as we always offer on our website", enthused Hill's spokesperson Lili Huang. "The theme of our television bumpers shows the community feel on our newly rebranded website, and the show encapsulates the slots games that sit within William Hill's Bingo. This is an exciting new avenue for us. We are aiming to solidify our bingo image and increase national recognition, and sponsoring Spin Star is a perfect opportunity." Spin Star is a brand new game show hosted by popular     former Coronation Street star Bradley Walsh. The main stage is dominated by an enormous Las Vegas-style slot machine which contains questions and cash prizes and the contestants can build up a prize pot of hundreds of thousands of pounds to win at the end of the show. Games During the game, contestants experience the unpredictability and big cash gamble of being in a casino, and viewers feel the pain and joy much as the contestants do. This sponsorship is not the first mass marketing campaign that William Hill Bingo have been involved in. Following the national TV campaign in summer, William Hill has just finished another TV campaign which focused on their support of Breast Cancer Care through the Pink Ribbon games. This activity was enhanced by the re-design of the company's website which saw increased functionality, new games and more visible promotions. Spin Star is showing at 3:30pm to 4:30pm every afternoon on ITV1. At 4:30 after the show, a free bingo game is held on the William Hill Bingo website.