; News update | uksponsorship.com - 27.10.2006 | UK
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UK sponsorship news update ... 27th October, 2006                            << Home page           << News archive

Second annual Aberdeen Cup tennis challenge attracts sponsors' support

The second annual Aberdeen Cup tennis challenge between Scotland and England gets underway in around four weeks' time. Tournament promoter WSM recently announced three major commercial partners - including support from both the private and public sector.

Aberdeen City Council, Aberdeen Asset Management and FirstGroup plc - the UK's largest surface transportation company - have each become partner sponsors of the 2006 event and will be looking to leverage upon the success of last year's inaugural outing.

Aberdeen City Council Leader Kate Dean said: "We are delighted to see Aberdeen again playing host to world class players, and it is a particular privilege to be able to welcome back Andy Murray as Britain's new Number One. The inaugural Aberdeen Cup was a great success", she added, "attracting more than 5,000 people to the AECC over two days last year for the biggest tennis event tournament ever staged in the north-east of Scotland. The weekend was undoubtedly a major boost for Aberdeen City and Shire, and I am confident that Andy Murray's phenomenal success this year will attract even more international media attention and so help put the region firmly on the map as a world-class venue for top sports events."

Martin Gilbert, Chief Executive of Aberdeen Asset Management - whose company headquarters remain in the Granite City - was equally upbeat: "Aberdeen Asset Management is delighted to sponsor the 2006 Aberdeen Cup. The company has a long-standing commitment to the local community and we take pride in supporting initiatives of this kind. Since his appearance in last year's inaugural Aberdeen Cup, Andy Murray has made a phenomenal impact on the tennis world. His staggering achievements have made him one of the sport's hottest properties and we hope that his continued participation in the event will serve to inspire a whole new generation to take up the game."

Andrew White, CEO of WSM, thanked the sponsors and the city of Aberdeen for their support: "We are extremely grateful for the support of our sponsors, which has enabled us to stage this tournament for the second time in Aberdeen. The city has proved itself to be a willing and capable host of major sporting events and we are delighted by the way in which the business community has rallied round the tournament. We are looking forward to working with our sponsors to deliver another successful Aberdeen Cup event."

 

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