ATLANTIC DASH
In December 2011, two firefighters from South Wales Fire and Rescue Service will embark on the incredible Atlantic Dash challenge. Firefighters from Cardiff Fire Stations, John Haskell and Jamie Windsor, will attempt to row over 3,000 miles across the Atlantic Ocean to raise money for several charities. The expedition will start on December 4th with the team launching their boat from the island of La Gomera in the Canary Islands. John and Jamie are expected to cross the Atlantic Ocean in approximately three months, reaching Barbados in February 2012. This extraordinary challenge will raise a lot of money for some very worthwhile charities. However, the team desperately needs your support to have any chance of completing this gruelling task, so they are currently seeking financial sponsors. "It will give you a taste of the fantastic enthusiasm and passion of the team members, John and Jamie, as well as the incredible and highly attractive 'Atlantic Dash' sponsorship opportunities available. The team have been featured on national news and have a promotional pack and promotional video on YouTube - please see

     Click button to download more information from Atlantic Dash (pdf format)

ANTARCTIC CHALLENGE: HAZEL RICHARDS
In the footsteps of Shackleton ... skiing the last ninety-seven nautical miles to the South Pole - The Nimrod Expedition. "As part of a small team of ten, I am looking for sponsorship to support a ski trek challenge to the Geographic South Pole, starting where Sir Ernest Shackleton abandoned his plans to do the same in 1902 (see my website for a brief outline of the Shackleton story). It was on his now-famous Nimrod Expedition that Shackleton, with his trusted colleagues, turned back ninety-seven nautical miles from the centre due to poor weather conditions and a lack of supplies. The Antarctic Challenge - the intention is to trek to the Geographic South Pole ... the highest, coldest, most windswept place on Earth, skiing over the ice plateau and weaving through sastrugi in extreme weather conditions. I will be pulling a 25kg pulk, containing all necessary supplies to cover the fourteen day expedition to the centre of the South Pole. The Sponsorship - I am looking for key sponsors to help support the cost of the challenge and in return I will help to raise sponsors' brand awareness, as well as create funds for good causes (click the download button below for personal news achievements)". Contact: Hazel Richards. Address: Hazel Richards Consultancy Ltd., 145-157 St John Street, London EC1V 4PW. Tel.: 07970709386. E-mail:

     Click button to download more information from Antarctic Challenge - Hazel Richards (pdf format)

  The Opportunities

  •  Company logos on jackets and equipment
  •  Photographs and video diary during trek, with specific sponsor requests at the South Pole
  •  As the trek is being led by David Hempleman Adams, a well known global polar adventurer, there could be the opportunity to use his media coverage.
  •  Support as an ambassador for the sponsor's brand before, during and after the event.
  •  Include branding on website, link to sponsor's website, inclusion on sponsor's website, presentations and inclusion in all media interest
  •  Support sponsors' good causes by raising agreed amounts before, during or after the event
  •  Social media, using Twitter, LinkedIn, Facebook and blogging via website to interested parties as a medium to draw audience to sponsor's website
  •  GPS tracker to draw audience to website - will enable viewers to follow daily progress - tracker page to include sponsor's branding and website link
  •  Create articles in connection with the expedition prior, during and after the event
  •  Champion sponsors' causes by making presentations and representation to groups and other corporates, as requested by the sponsor
  •  Support any testing or trials a sponsor may want to conduct within Antarctic conditions.

Current opportunities

Title Sponsorship
The current title sponsorship agreement with The Royal Bank of Scotland is coming to an end in 2009 and a new title sponsor is being sought to take over from July 2009 onwards.

Second Tier Sponsors
A number of second tier sponsors are being sought. Opportunities include Official Kit & Equipment Partner; Offical Drinks Partner; Checkpoint Sponsors; Trailblazer Competition Sponsors; and Champions Awards Nights Sponsors.

Product Sampling
There are also smaller opportunities for companies to product sample to participants throughout the event.

FIT FOR SPORT
  •  Fitter Schools overview: Fitter Schools is a free, annual initiative open to every school in the UK. Its Ambassador is Olympics medallist Roger Black MBE. Schools that signed up for the 2010 Challenge committed themselves to becoming more active and to increasing the awareness of living more healthily to not only their children, staff and parents but also to the whole school community. Over 7,000 schools have taken part between 2007 and 2010. 1.75 million children have participated in the challenge, with results showing a 12% improvement in fitness levels per year on average. In line with Fit For Sport's "Simple, Achievable and Sustainable" approach, children take part in three simple challenge exercises. Pupils' improvement or aggregate scores are added together to determine the school's overall performance.  •   Relevant brand visibility and digital awareness: the programme includes communication with UK schools through the organisation's up to date schools database; via advertising with a sustained campaign with a positive messaging; utilising a strong local, regional and national PR platform for extensive sales and sampling opportunities; featuring local and national celebrity endorsement and access; including an association with a trusted organisation with twenty years' experience; and incorporating product integration - the opportunity to explore product/service integration wherever appropriate and the right to offer the sponsor's product or services as prizes and giveaways relating to the initiative.  •  Fitter Families overview: "Fitter Families is the national voice for educating families on how to incorporate lifestyle habit changes, through our 'SAS' approach. This includes National Roadshows - in 2009, 30,000 people participated in twenty-four family activity roadshows throughout the UK; our website - over 20,000 people registered their interest and received information via monthly newsletters and the Fitter Families website; a book - to reinforce the SAS message, a glossy, bound Ian Wright Fitter Families book was published with a print run of 25,000 copies; the Challenge - which specifies defined exercises to improve fitness levels over a measured period and is designed to illustrate the benefits of leading a healthy lifestyle using the combination of the book, the website and the roadshow; a media campaign - the resulting campaign from our partners reached over a million people; and the Fitter Families learning programme, which achieved a 90% retention rate". Contact: Dean Horridge, Founder/CEO. Address: 55 Fulham High Street, Fulham SW6 3JJ. Tel.: 0845 563233. E-mail:

  •   The right to associate the Fitter Families identity throughout your own communication, collateral and on the Challenge Pack, etc.
  •   The sole title sponsor and exclusivity within your defined product/service sector; brand inclusion within the Fitter Families logo
  •   Primary branding across all elements of the initiative ensuring brand visibility including the book, roadshows, the Challenge, the website and apparel
  •   The right to integrate your product or service wherever relevant and appropriate
  •   The right to sample and where possible sell products and/or services
  •   The right to capture data in line with current data legislation and current agreements
  •   The opportunity to engage with your staff internally through the Challenge, promoting a healthier, motivated workforce.

MONGOL RALLY TEAM
In July 2012, a team of four are looking to complete the perilous Mongol Rally with the aim of raising over £3,000 in aid of Amnesty International. The rally will set off from Goodwood near Chichester and end up in the capital city of Mongolia, which is Ulaanbaatar. Amnesty International began as a small group of volunteers who started a mission to stop the imprisonment of men and women for their religious or political beliefs. That cause is as relevant today as it was in 1961. Today Amnesty International is seen as one of the largest and most trustworthy voluntary organisations in the world. They not only fight for the rights of prisoners of conscience, they seek to protect prisoners of violence and people in poverty. Amnesty International works to uphold the United Nations' Universal Declaration of Human Rights. "I would be privileged to raise money for this prestigious organisation as I believe it stands up for the very best of humanity as a shield against oppression, segregation and the abuse of humans. They only accept funding that does not compromise their aims or principles and I would be honoured to contribute to this cause. We are looking for a sponsor to help us finance the car. The rules state that it has to be under ten years old, with an engine no larger than 1,200cc. We are looking for a sponsor who will be able to help finance or part-finance the purchase of the car. We understand that this will be a large investment for anyone - so in return we will do all that we can to promote your firm and demonstrate how you are supporting a good cause through the following outlets  •  car logo stickers  •  logos on any clothing or equipment, where appropropriate  •  adding your company name to our planned social media fundraising campaign, Facebook, Twitter, Live Blog  •   mention in our planned appearances in the local press, ie radio, local newspapers and possibly South Today  •  we will be filming a day-by-day documentary of our trip, sending it back home while on the road for a regular YouTube channel managed 'back at base' while we are on the road - so we will be sure to push your brand name to ensure you get plenty of advertising space for your funding  •  where we plan to set up collection boxes in shops we have contacts in, on the label we can mention that the donation is for Amnesty International and the expedition is supported by your firm. So overall, in return for your helping the expedition out with transport, we will feature your sponsorship heavily in our pre-expedition media hype campaign that will focus mainly in the South East - and there is a chance that we might get some national coverage. Amnesty International is a globally-respected organisation and will always be a good group to be affiliated with since they are looking to uphold the Universal Declaration of Human Rights globally, no matter what". Contact: Patrick Mcloughlin. Address: 14 Ladies Mile Road, Patcham, Brighton BN1 8QF. Tel.: 07540490431. E-mail: patrick.mail@hotmail.co.uk.
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