Barclaycard confirmed as headline sponsor for Hyde Park Summer Events

Barclaycard, the leading global payment business, has signed a five year exclusive partnership with AEG Global Partnerships and The Royal Parks to be the headline sponsor for Hyde Park summer events from 2013.

Paul Samuels, Senior Vice President, AEG Global Partnerships, said: "Since our contract began at the end of last year to promote the Hyde Park events from 2013, our focus has been to firstly develop a never seen before series of events and then, to find the right long term headline partner. Barclaycard fits that remit perfectly.

"Barclaycard shares our core values and vision for Hyde Park - to ensure these events are the very best summer experiences in London. It's exciting to be able to bring highly innovative consumer-focused activations through Barclaycard's involvement in our events at Hyde Park."

Barclaycard has strong credentials in entertainment and music sponsorship, including the Mercury Music Prize. With a wealth of experience in this space, Barclaycard is the natural partner for the Hyde Park summer events, and will provide all on site banking including contactless solutions, delivering greater payment simplicity, security and convenience. Barclaycard will bring fast track entry for Barclaycard customers along with a branded hospitality area and a 48 hour pre-sale period for their customers.

James Russell, Head of Events, The Royal Parks, said: "In partnership with AEG Live we would like to welcome Barclaycard on board. Barclaycard has a wealth of experience in music and entertainment sponsorship and we are looking forward to working with them to deliver the Hyde Park summer events."

Dan Mathieson, Head of Sponsorship, Barclaycard, said: "We're excited to be partnering with AEG and to be the official headline sponsor for Hyde Park summer events. Offering our customers access to music and entertainment is a priority for Barclaycard along with bringing the latest in payment innovation, such as the contactless PayBand.

"We'll be installing industry leading ways to pay at the Hyde Park summer events, which will mean shorter queues, less waiting and no worries about losing your cash. Working with AEG places the Barclaycard brand at the forefront of some of the most exciting entertainment events that the UK will see for the next five years."