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Category: SPORT

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DRESSAGE
   
  
Ref. no.
Description/contact info.
Expires
SEQ/PL001
BRITISH HORSE DRIVING TRIALS ASSOCIATION
Horse Driving Trials, one of the few sports with royal patronage, is about to make a meteoric rise similar to rowing, snooker and darts, from obscurity to highly desirable prime time TV. Horse Driving Trials events take place over three days, with three phases of Dressage, Marathon/Obstacles and Precision Cones. "We are seeking a Title Sponsor for our National Premier League Series, run the length and breadth of Great Britain. We can offer your brand exposure to three million TV viewers and 500,000 live spectators. Our TV programmes are about to be transmitted into twenty-seven territories across the globe. 'Once in a lifetime' world class hospitality is core to the package, including carriage rides with world champions in some of Britain's finest private estates. We can also offer highly innovative social media and web-based promotions designed to hit your target audience. We are a sport that understands what a brand requires from a sports marketing package. We will work to make sure that your association with our sport returns a measurable performance improvement and excellent return on investment. You may never have considered Horse Driving Trials as a dynamic marketing partner, but then comparethemarket.com thought being involved with meerkats was a ridiculous idea ... initially. We would welcome the opportunity to present our ideas to you and to show you how an association with our sports property can elevate your brand and give it the 'competitive edge' in your arena". Contact: Chris Hillman, Marketing Director. Address: Fellside, Whinfell, Cumbria LA8 9EH. Tel.: 07769 253916. E-mail: marketing@horsedrivingtrials.co.uk.
link to website

 Ongoing
 
Ref. no.
Description/contact info.
Expires
SEQ/001 FlaTwOrkMUSIC
 The compulsory music and marking system used for FlaTwOrkMUSIC competitions was originally created for use in conjunction with current British Dressage Freestyle2Music testing. The objective was to help redress the current system's imbalance of having 70% of marks being awarded for technical merit while allowing only a subjective and arbitrary 'general impression' mark for the music element. Consideration was also given to the fact that current competitors who have music professionally fitted to an existing floor plan are in fact gaining advantage from a skill that is not theirs. The newly written Compulsory Music system underwent extensive trials in New Zealand from November 2009 to March 2010. The trials themselves were very successful, and the choices of attractive music and simple application concept gave rise to many 'straight dressage' competitors asking to run the compulsory section as a stand-alone competition, so that they could experience the joy they witnessed in others riding to music. The standalone competitions went ahead at Level 2/3 (Novice/Elementary) in three New Zealand venues with all entrants completing questionnaires about their experience. The overriding conclusions as to why so many dressage riders had not previously ridden Freestyle2Music were related to a lack of ability and time needed to produce suitable music for themselves: costs of having it done professionally were also a major disincentive. While everyone who took part perceived that they themselves were more relaxed and that their horses moved better while riding to music, they believed that sourcing suitable music and the editing required to make an acceptable soundtrack for Freestyle was a skill unrelated to equestrianism and many found the prospect of doing it themselves bemusing. Contact: Barry Kelvin-Hall, FlaTwOrkMUSIC. Address: 5 The Malthouse, Broughton, Cowbridge CF71 7QR. Tel.: 01656 895034. E-mail: Dressage2Music@aol.com
link to website

 

Ongoing
 

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