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HERITAGE

 

Ref. no.
Description/contact info.
Expires
OH/PL001
BRITISH AVIATION 100
The power of flight, those magnificent men in their flying machines, the start of air movement and travel - without the likes of Alliott Verdon-Roe none of this would have been possible. British Aviation 100 celebrates a century of extraordinary aircraft being built and flown within the UK. The organisers are looking for partners who wish to be seen as guardians of a unique heritage and who will benefit directly or indirectly from exposure to the general public, the flying and flying machine enthusiasts and members of the aviation industry, who will be attending celebrations this summer and over the coming years. The first three British Aviation 100 events are already confirmed: Brooklands Museum and Farnborough in 2008 and the Imperial War Museum, Duxford in 2009 - with more to follow. Immediately the sponsor and their company will have the opportunity to be associated with an historic event on June 7th, 2008, to celebrate the mould-breaking life and ground-breaking achievements of Sir Alliott Verdon-Roe. Brooklands Museum expects over 3,000 people to attend the daytime celebrations, with a further 500 planned to attend the British Aviation Centenary Dinner event at Mercedes-Benz World in the evening. Both Brooklands and MBW are supporting the June 7th event, together with BAe Systems, who have helped fund the building of replica aircraft, together with the endorsement of the Royal Aeronautical Society.      The sponsor will have the opportunity to be one of the first partners, and to continue to build their association with British Aviation 100 from the beginning.      As a partner, the sponsor will also have the opportunity to build links for educational purposes.      The sponsor will be supporting a heritage initiative and events attended by a diverse group of people, with clear PR opportunities and broadcast coverage already lined-up.      As a partner, the sponsor will have immediate exposure to 67,000 people who receive and read FlyPast each month. FlyPast has agreed to be media partner and will support British Aviation 100 events with editorial, features and well-positioned paid for advertising in the months leading up to each event.      As a partner the sponsor will have immediate exposure to everybody who books to attend both the daytime event and the evening celebration via the British Aviation 100 website. These people will be reached through a mix of advertising, local poster campaigns, handouts and take-one flyers, magazine inserts and email blasts pushing them to visit the web site.      The sponsor will have first option to continue to support the events in future years and at future events, buying in to the initiative event by event, annually, or committing to the longer term. Contact: Phillippa Robinson, Business Development Director. Address: British Aviation 100, 17 Church Street, Old Isleworth TW7 6BL. Tel.: 07917 188727. E-mail: pip@britishaviation100.com
link to website

 

Ongoing
OH/PL002
THE NATIONAL TRUST
The National Trust is Europe's leading conservation charity, with over 3.4 million loyal members. It cares for historic properties, internationally acclaimed gardens, coastline and countryside for everyone to enjoy, both now and in the future. The Trust is looking to work with like-minded companies on a variety of commercially attractive sponsorship opportunities. A relationship with The National Trust sends out a clear message about commitment to conservation, the environment and the preservation of our nation's heritage. Research has shown that Trust members see commercial partnerships as a clear endorsement of the brand or product. Promotional opportunities drive sales whilst benefiting from a positive association with the Trust in the minds of customers. Contact: Elin Horgan, Corporate Partnerships Manager. Address: The National Trust, Heelis, Kemble Drive, Swindon SN2 2NA. Tel.: 01793 817507. E-mail:
elin.horgan@nationaltrust.org.uk
link to website

Current opportunities include:

     Major programme sponsorship top tier sponsorship packages based around key areas of the Trust's work including Gardens, Discovery and Outdoors
     National Trust Music Festival: twelve high profile summer concerts at four key Trust properties
     From Plot to Plate - a series of over one hundred events focusing on growing, producing and cooking food
     Working Holidays scheme - the longest running National Trust volunteering programme with over 4,000 participants annually

Bespoke sponsorship packages can be created to meet the sponsor's marketing objectives, but the benefits of working with the National Trust include:

    Association with the powerful and trusted National Trust brand
    Access to 3.4 million National Trust members, 82% ABC1
    Coverage and acknowledgement in National Trust communications
    Excellent corporate social responsibility and PR story

Sponsor branding opportunities

    Corporate hospitality at some of the nation's most prestigious properties
    Staff benefits including free entry passes and an employee volunteering programme

Members

    3.4 million members/1.7 million households
    82% are ABC1
    37% 35-54 years families with children under 16
    39% 45-64 years independent adults

Visitors

    13 million visits to houses and gardens each year
    50 million visits to coast and countryside spaces each year
    500,000 visits by school children each year
    80% of the population live within twenty miles of a National Trust property

 

Ongoing
 
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