LTA announces partnership with Crew Clothing
The LTA have announced a new two-year partnership with Crew Clothing, confirming the brand as official outfitters for the LTAís Fever-Tree Championships and Nature Valley tournaments.
The series of events includes the Nature Valley Open Nottingham, the Nature Valley Classic Birmingham, the Fever-Tree Championships at The Queen's Club and the Nature Valley International Eastbourne.
As part of the partnership, Crew Clothing will be dressing all members of the ball crew and on-court officials, as well as Fever-Tree Championships stewards.
The brand will be retailing on site at Birmingham, London and Eastbourne, as well as offering polo shirt giveaways and personalisation available for collection on the same day.
Fans will also have the opportunity to win hundreds of pairs of tickets to any one of the four tournaments, including the Fever-Tree Championships' final at The Queen's Club.
Crew Clothing's Head of Brand, Georgina Clark, commented: "Crew Clothing are proud to be partnering with an organisation as highly respected as the LTA and to support tennis in Britain at its very best. Our polo shirt has been a favourite on and off the court for almost twenty-five years and we're looking forward to seeing the partnership come to life this summer, offering fans a unique opportunity to connect with the brand".
Stephen Farrow, LTA's Director of International Events & Professional Game and Tournament Director of The Fever-Tree Championships, added: "We're thrilled to announce Crew Clothing as the official outfitters of our major summer grass court tournaments. The LTA's vision is to open up tennis in Britain to anyone with an interest, from players of all abilities and backgrounds to its millions of fans and itís great to have another commercial partner come on board to support our work".
The event series ties in with Crew Clothing's new 2019 campaign, 'Summer of Sport' that includes a series of multi-channel marketing activations across tennis, cricket and golf.
To find out more about Crew Clothing and its partnership with the LTA, visit https://www.lta.org.uk/about-us/sponsors/ .