Betway has extended its relationship with talkSPORT by agreeing a twelve month deal to sponsor the station's Weekend Sports Breakfast show.

The deal sees Betway becoming the official betting partner of the programme, which is hosted by Georgie Bingham and Micky Quinn, until July 2016.

On air on Saturday and Sunday mornings from 7am to 11am, the show will feature Betway's Alan Alger discussing the latest odds and will include a number of giveaways and a substantial digital campaign.

Alan Alger commented: "Punters tune into the Weekend Sports Breakfast in their droves to get the latest odds on the day's sporting events, and we're thrilled to be extending our association with talkSPORT.

"They are the ideal partner for Betway and we look forward to building upon the early success of our relationship".

talkSPORT's Sales Director, Adam Mills, said: "We've had a fantastic relationship with Betway and I'm really looking forward to us continuing to work together as the excitement builds for the new season of the Barclays Premier League, kicking off in a few weeks' time.

"As the UK's only dedicated sports radio station, we can reach fans in ways that other media can't and give great opportunities for big show sponsors like Betway".