THE CLASSIC MOTOR SHOW - NEC, BIRMINGHAM
The Classic Motor Show is an annual event, widely regarded as the premier show in the UK for fans of classic cars and a "must do" event and the "end of season" finale not only for the enthusiast market, but also eagerly awaited by fans of all eras of cars and motoring. The show's content covers every age of motoring with around 1,000 fantastic examples of beautiful cars, ranging from vintage through to today's supercars. The Audience: 35-40,000. Proven high socio-economic and income groups. Basic audience profile: gender - male 84% | average age - 38 years (largest single group 41-50 years) | social grade - ABC1 74% | household income - average £48,221.00 | region - national audience with 27% from West Midlands (approx 8-10% from abroad). The organisers have a wealth of data on their audience - please contact them should you have more specific enquiries. The show profile: The Classic Motor Show at The NEC boasts a position as the largest and most popular show of its kind in the UK today. It attract four times the attendance of its closest rival and is physically nearly six times bigger. The Classic Motor Show has a huge profile within the specialist market and also gains very respectable coverage and exposure in the wider public domain via TV, radio, national and regional press campaigns. For any sponsor wishing to make an impact in this market via a show, CMS represents a very astute choice. Overview of sponsor/partner opportunities: Associate Sponsor - this premiere package benefits from a range of high profile branding and promotional opportunities in advance and at show. Classic TV - large plasma screens in major footfall areas; reach every visitor with your message; various screen time packages available. Feature Sponsor opportunities: Dream Rides - visitors have the opportunity to take a ten mile ride in a car of their dreams. With a wide choice ranging from popular family classics through to outrageous supercars, the Dream Rides feature is extremely popular and all proceeds generated by the rides go to UK children's charities (£25K generated for good causes last year). Seminar Theatre - hosted by TV regulars Mike Brewer and Mark Evans, the theatre aims to entertain and educate. Restoration Workshop - expert demonstrations on an array of restoration and maintenance techniques offering tuition and hands-on experience to the audience. Car Clubs - the majority of the displays in the show are created with approximately 1,000 cars presented by over 150 of the UK's leading car clubs. "Your brand next to every car!". Classic Cars For Sale - an important aspect of the show populated by some of the better known UK classic car dealers. A superb range of cars for sale to suit all tastes and budgets. "Your brand next to every car in the Dealer Area". Catering Village - an opportunity for your message to reach visitors while they relaxing and taking time out from the show. Contact: Andy Rouse, Show Manager. Address: NEC House, The NEC, Birmingham B40 1NT. Tel.: 0121 767 2772. Fax: 0121 767 2880. E-mail: andy.rouse@clarionevents.com.
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VENOM RACING
Venom Racing is a fuel altered drag racing team. Team members held the European alcohol altered record (6.92 seconds for the quarter mile at 198 mph) for seven years until they decided to stop racing. The record has since been broken but the Venom team have now decided to make an attempt to regain it. The team is the same as before and all are working very well together. Venom Racing will be competing in seven meetings in the United Kingdom as well as at least one in Europe - and they will also be appearing at various shows throughout the year. Marketing potential with Venom Racing is huge, the team emphasise. The cars are the wildest, most entertaining form of motorsport known to man, reaching speeds of 100 mph in just one second, achieving speeds of 250 mph in seven seconds or less. The engines produce in excess of 4,000 horsepower. More information is available via the Venom Racing website or send an email. Contact: Tony Betts. Address: 40b Urmond Road, Canvey Island, Essex SS8 9AE. Tel.: 07768 106795. E-mail: venom.racing@yahoo.co.uk.
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WESTON WHEELS
Weston Wheels offers the opportunity to promote a brand or company to a captive audience in excess of 20,000. Weston Wheels is a modified car show held over the August Bank Holiday weekend, just south of Bristol. 70% of attendees are aged between 17 and 35; 65% of attendees are male with a large disposable income. Also present are local and national traders and large national car clubs and there is a significant website attendance. The event offers a range of sponsorship opportunities, from main event sponsorship to sponsorship of various areas of the event, as well as competition sponsorship and the chance to sponsor trade and presentation areas. The event attracts a high level of national press coverage and regularly features in magazines such as Fast Car, Revs, Redline and Max Power. So Weston Wheels represents not just an opportunity for brand promotion but also a means of increasing brand awareness and sales. Contact: Rosey Hayman, Sales Director. Address: 11 Longton Grove Road, Weston Super Mare BS23 1LS. Tel.: 0870 235 1340. Fax: 0871 733 4896. E-mail: tristan@westonwheels.co.uk.
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PROVEE OFFSHORE
The UIM-sanctioned ProVee Offshore class is currently the fastest growing offshore powerboat series on the planet! Now into its third season, the prime objective of this class is to provide competitors with the excitement of racing a 1,000 HP powerboat across open water at speeds in excess of 100 mph but at an affordable sub-$150K price, at venues throughout Europe and beyond. Since 2001, the ProVee series has focused primarily upon building up a credible TV series, using former BBC Top Gear presenters Tiff Needell and Vicki Butler-Henderson to help inform the casual viewer what powerboat is all about and how one can get involved. Produced for ProVee by FMTV, the production values are high and the action shots stunning. The series is currently being shown on twelve international TV networks including Sky Sports in the UK and Motors TV across the whole of Europe. Opportunities now exist for commercial partners to become involved in a variety of ways from programme sponsorship to on-event corporate hospitality. The series has the flexiblity to match the marketing and PR requirements of any interested party and Provee Offshore can stage races more or less anywhere - providing they are near water! Full contact details are available at www.proveeoffshore.com. Contact: Chris Witty, Managing Director. Address: The Old Dairy, 17-19 Wiseton Road, London SW17 7EE. Tel.: 020 8672 1022. Fax: 020 8672 0844. E-mail: chris.witty@proveeoffshore.com.
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V24 POWERBOATS
V24 is changing the face of offshore powerboating. As one design class, no alterations can be made to the stylish V24 race boat nor its 5.7l standard Volvo production engine. This new class has been designed to ensure that the best team wins and not the one with the biggest budget. 2003 (its first season) saw seven boats taking part in fast (72mph plus), close (just seconds between the first three boats), highly competitive racing. The boats look superb, sound fantastic and produce superb racing. The courses are close to the shore and complete with chicanes and tight turns to test driver skill and provide thrilling action. During the 2003 season, the V24 Offshore Powerboat Series achieved no less than 48.5 minutes of TV coverage and over 2000 column cms. of national and regional media coverage, they tell us. The organisation is now looking for a major sponsor to maximise the potential of the V24 series. The V24s have the 'wow' factor. Sponsorship can take the form of series sponsor, event sponsor, boat sponsor or utilising V24 for the sponsor's own corporate hospitality days. At least ten V24 boats will start the 2004 season and interest is growing constantly. New V24s cost from £36,000 plus VAT, tow behind the family car and a season's racing will cost around £6,000 per team - a relatively inexpensive entry to powerboat racing. The 2004 season will see a five race UK-based V24 series and discussions are underway with regard to holding some events in Europe as well. The V24 series is new and flexible. The organisation will build a series to meet your marketing requirements, its aim being to find a sponsorship partner with as much enthusiasm as they have to fully utilise the potential of the V24 series. Contact: Bambi Gardner, Marketing Manager. Address: Unit 3, Oak Park Industrial Estate, Northabour Road, Portsmouth PO6 3TJ. Tel.: 023 92 221133. E-mail: pr@v24powerboats.co.uk.
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