THE CLASSIC MOTOR SHOW - NEC, BIRMINGHAM
The Classic Motor Show is an annual event, widely regarded as the premier show in the UK for fans of classic cars and a "must do" event and the "end of season" finale not only for the enthusiast market, but also eagerly awaited by fans of all eras of cars and motoring. The show's content covers every age of motoring with around 1,000 fantastic examples of beautiful cars, ranging from vintage through to today's supercars. The Audience: 35-40,000. Proven high socio-economic and income groups. Basic audience profile: gender - male 84% | average age - 38 years (largest single group 41-50 years) | social grade - ABC1 74% | household income - average £48,221.00 | region - national audience with 27% from West Midlands (approx 8-10% from abroad). The organisers have a wealth of data on their audience - please contact them should you have more specific enquiries. The show profile: The Classic Motor Show at The NEC boasts a position as the largest and most popular show of its kind in the UK today. It attract four times the attendance of its closest rival and is physically nearly six times bigger. The Classic Motor Show has a huge profile within the specialist market and also gains very respectable coverage and exposure in the wider public domain via TV, radio, national and regional press campaigns. For any sponsor wishing to make an impact in this market via a show, CMS represents a very astute choice. Overview of sponsor/partner opportunities: Associate Sponsor - this premiere package benefits from a range of high profile branding and promotional opportunities in advance and at show. Classic TV - large plasma screens in major footfall areas; reach every visitor with your message; various screen time packages available. Feature Sponsor opportunities: Dream Rides - visitors have the opportunity to take a ten mile ride in a car of their dreams. With a wide choice ranging from popular family classics through to outrageous supercars, the Dream Rides feature is extremely popular and all proceeds generated by the rides go to UK children's charities (£25K generated for good causes last year). Seminar Theatre - hosted by TV regulars Mike Brewer and Mark Evans, the theatre aims to entertain and educate. Restoration Workshop - expert demonstrations on an array of restoration and maintenance techniques offering tuition and hands-on experience to the audience. Car Clubs - the majority of the displays in the show are created with approximately 1,000 cars presented by over 150 of the UK's leading car clubs. "Your brand next to every car!". Classic Cars For Sale - an important aspect of the show populated by some of the better known UK classic car dealers. A superb range of cars for sale to suit all tastes and budgets. "Your brand next to every car in the Dealer Area". Catering Village - an opportunity for your message to reach visitors while they relaxing and taking time out from the show. Contact: Andy Rouse, Show Manager. Address: NEC House, The NEC, Birmingham B40 1NT. Tel.: 0121 767 2772. Fax: 0121 767 2880. E-mail: andy.rouse@clarionevents.com.
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The UK Motorsport Sponsorship Database
