As an official sponsor of UEFA EURO™ 2016, Coca-Cola has kicked off its sponsorship ahead of the tournament as it looks to make everyday moments more special for fans and bring them closer to the action this summer.

The brand will offer football fans the opportunity to score tickets to some of the most keenly-anticipated matches of the tournament with its biggest-ever UEFA EURO™ ticket giveaway. The brand has 2,016 tickets up for grabs – with 504 prizes of four tickets on offer to let lucky winners enjoy a game with their friends and family.

The 'Win Tickets' on pack promotion will run on promotional packs of Coca-Cola, Coca-Cola Zero and Diet Coke across 500ml, 1.25lt and 1.75lt bottles and 330ml can multipacks.

The promotion will be supported by a campaign including TV, digital and out of home which will launch later this month. The visual imagery will be in line with the Taste the Feeling campaign launched in January.

Bobby Brittain, Marketing Director for Coca-Cola Great Britain, said: "As an official sponsor of UEFA EURO 2016™, we want our sponsorship to celebrate the fans and bring them closer to the action.

"We know that the simple act of drinking a Coca-Cola, any Coca-Cola, can make everyday moments more special and we want to extend that to the tournament to make the experience for fans – whether watching in the stadium or at home – an unforgettable experience".