25th August, 2010
Usain Bolt renews sponsorship contract with Puma
Jamaican sprint superhero, world record holder and Olympic gold medalist Usain Bolt, has announced that he has renewed his contract with global sportlifestyle brand and long-term sponsor PUMA until the end of 2013.
While the specific terms of the contract are undisclosed, the figure is claimed to be by far the largest ever given to a Track and Field athlete, positioning Bolt as a top earner in the world of sport, a further acknowledgment of his astonishing achievements over the past two years.
24th August, 2010
Clarion Events and P&O Ferries sign major sponsorship deal
Leading independent exhibition organisers Clarion Events has received a huge boost in its aim to help the industry repeat its record performance of 2009 at this year's International Caravan & Motorhome Show at the NEC in Birmingham, via an exclusive sponsorship deal with P&O Ferries.
Clarion says the deal was made possible by its strong reputation and connections within the travel industry as the organisers of destinations and luxury travel shows.
The sponsorship deal with P&O will mean that any visitor who buys a caravan or motorhome at the show will receive one free return ferry crossing on P&O Ferries' newest ship via their Dover-Calais route (subject to Terms & Conditions).
Show director Sam North said: "We're absolutely delighted that our new show sponsor, P&O Ferries, has given such a headline-grabbing offer to attract even more buyers to the show. In addition to the VAT rise to twenty percent in January, this will make an even more compelling reason for buyers to get their orders in early.
"The free return ticket will help every exhibitor to get the maximum benefit from this year's show and - of course - we welcome P&O Ferries as one of our thirty new exhibitors".
Mark Atherton, head of sales of P&O Ferries, said: "Next year we launch the first of the two largest ferries ever to operate on the Dover-Calais route. After investment worth more than £300 million we'll see the Spirit of Britain come into service in January 2011 and the Spirit of France will follow in September next year.
Sponsoring International Caravan & Motorhome is a great way to promote the benefits of these exciting ships to caravan and motorhome users and let them know how welcome they are on these new vessels".
More than 250 exhibitors are already lined up for 2010 International Caravan & Motorhome Show with P&O Ferries.
23rd August, 2010
UBS and Formula 1™ announce global sponsorship agreement
UBS and Formula 1™ have today announced that they have signed an agreement for UBS to become a Global Partner of Formula 1™.
The partnership will be formally launched at the 2010 Formula 1 Singtel Singapore Grand Prix, which runs from 24th to 26th September, 2010.
The agreement is said to follow a comprehensive evaluation by UBS of the commercial benefits of all global sponsorship properties.
Formula 1™ is a year round, highly visible, and popular sport, with an especially strong presence in many of UBS's key growth markets, such as Asia, the Middle East and Latin America.
The long-term partnership will provide excellent branding and hospitality opportunities that fit with UBS’s global footprint and business strategy. Key benefits of the partnership include:
Global reach: currently nineteen events in eighteen countries on four continents
Growth markets: Formula 1™ is present and growing strongly in strategically important markets for UBS, such as Asia, Middle East and Latin America
Brand awareness: global television audience in 2009 of more than 520 million people, across 187 countries, making Formula 1™ one of the most-watched annual sports in the world
Client entertainment: fascinating opportunities for key client hospitality across the globe
Year round presence: Formula 1™ season lasts eight months of the year.
Oswald Grübel, UBS Group Chief Executive, said:
"UBS has been searching for a global sponsorship platform that has appeal to our clients, promotes our brand globally and makes good commercial sense.
"Our new partnership with one of the largest and most popular sporting organizations in the world will fulfil all these criteria, and it constitutes a key element of our newly launched branding activities. The global reach of F1TM complements the many local activities we support.".
Bernie Ecclestone, Group CEO of Formula 1™, said: "UBS is a global company where performance, teamwork and superior execution are integral to their clients' success. These values complement those of Formula 1™ and I'm delighted to welcome UBS to Formula 1™.
"In line with all commercial contracts, the financial terms of the agreement will not be disclosed by UBS or Formula 1™. Commercial attractiveness was however a key consideration for UBS and the agreement compares favourably with other forms of brand awareness and client hospitality".
19th August, 2010
Spar to sponsor new Meals in Moments series from Channel Five
Channel Five has commissioned Optomen Television to produce Meals in Moments, a new mouth-watering and inspirational cookery series sponsored by SPAR, it was announced today (Thursday).
The fifteen programmes will be presented by chef Simon Rimmer (Something For The Weekend) and will range between five and ten minutes in duration.
In each show Simon is joined by a famous food-loving celebrity cooking up their favourite quick and easy dish. Guests will include Edith Bowman, Liz McClarnon, Julia Bradbury, Rowland Rivron, Ben de Lisi, Nina Wadia, Sharron Davies, John Thomson, Iwan Thomas, Andrea McLean, Nick Pickard, Charley Boorman, Nicky Clarke, Linda Barker and Dane Bowers.
Donna Taberer, Five’s Head of Entertainment said: "Optomen, as always, have produced an inspiring cookery series, full of tips and fun. We have some brilliant celebrities attached to the series who will be spicing it up in the kitchen with Simon".
Head of Marketing Support for SPAR, Adam Margolin, commented: "We are pleased to be associated with the Meals in Moments series which has been created through the combined creative talents of MEC, Optomen and Channel Five. For SPAR, it's an exciting new initiative which ties in well with our developing strategy to deliver meal solutions throughout all our UK stores".
The delicious meals created in the series range from aubergine cutlets with homemade pesto to bubble and squeak cakes with sausages and onion gravy to classic fish pie. Each of the celebrities will offer their own unique interpretation of some familiar classics with a few surprises thrown in along the way, say Channel Five.
Each guest will chat to Simon about why they love their particular recipe and what makes it, in their eyes, the perfect dish to cook up in a flash. At the end of each show, Simon and his famous guest will put their dishes to the test. Meals in Moments is produced by Optomen Television. The Executive Producer is Gary Broadhurst and the Producer/Director is Robert Callway.
A book of the series has also been commissioned. Published by Premium Publishing, the Meals in Moments recipe book will be available to buy from participating SPAR stores and online from Amazon. Priced at £4.99, the book contains sixty simple and delicious recipes including all those prepared by Meals in Moments' celebrity guests and features photography from the set of the TV series. Profits from book sales will go to the NSPCC and CHILDREN 1ST.
The series will play every weekday on Five at 2.50pm from Monday, 20th September.
17th August, 2010
NME partners Nikon for inaugural Music Photography Awards
Internationally famous music brand NME has announced a partnership with multinational camera manufacturer Nikon to launch a music photography awards competition.
The NME Music Photography Awards with Nikon aim to find the most stunning and original music photography from both amateur and professional photographers.
Entries will be judged by a specially selected expert panel headed by photo director for NME and www.NME.com Marian Paterson, alongside renowned music photographers, including Pennie Smith and Jill Furmanovsky and current NME photographer Dean Chalkley.
NME.COM users will be invited to rate the entries throughout the competition and the scores will be considered in the final stage of voting by the panel.
Categories for amateurs consist of Live, Portrait, Reportage, Festivals, as well as categories Age Group 15-17, Age Group 14 and under, and Grand Prix (into which all entries are automatically entered). The categories for professionals are Photographer of the Year and Outstanding Contribution.
The first stage of the competition – calling for entries – is supported with news stories on NME.COM and in the pages of NME. A picture gallery on NME.COM will also showcase some of the best photography from NME's archive with links to a co-branded competition microsite – www.nme.com/photoawards – which will feature a gallery and top tips for taking a great picture from NME photographers.
Voting will begin in September and will see a shortlist of twenty pictures from each category selected. Nominees will be announced through a news story online and in the magazine.
NME head of PR Nicola Woods said: "The pages of NME and NME.COM show an unrivalled passion for music photography which these awards will celebrate. As well as recognise the most talented professional photographers, we hope this competition will discover a talent for the future".
Jeremy Gilbert, group marketing manager at Nikon UK Ltd, added: "Nikon is committed to supporting and recognising the work of photographers and is delighted to be able to engage with an audience passionate about both music and photography. With such an exciting line up of festivals and concerts over the summer we encourage people to enter the competition and share their experiences through photography".
Winners in each of the amateur categories will win the Nikon COOLPIX S3000 - a compact camera worth £109.99. The Grand Prix winner will claim a Nikon D5000 worth £639.99. The professional winner will win a Nikon D700 DSLR camera and 24-70mm lens worth a total of £3780.98. The runner-up will receive a top end COOLPIX camera worth £349.99.
Winning and shortlisted entries will also be exhibited at the O2's music museum, the British Music Experience.
13th August, 2010
Carling announced as sponsor of football's new Four Nations Cup
Carling has been unveiled as the sponsor of the inaugural Carling Nations Cup, which will see Northern Ireland take on the Republic of Ireland, Scotland and Wales at the new state of the art Aviva Stadium in Dublin early next year.
The Carling Nations Cup, which kicks off on Tuesday, February 8th, 2011, will be the first senior international tournament hosted in Ireland and marks a significant investment by Carling.
The new tournament will be played in a league format with six matches between the four neighbouring teams, the first two taking place at the Aviva Stadium on February 8th and 9th and the remaining four taking place the week commencing Monday, May 23rd.
Carling has been a major sponsor of football for many years, and this announcement builds upon its range of other sponsorships, including the Carling Premiership in Northern Ireland, the Carling Cup in England and Wales, and most recently its sponsorship of the Scotland national team and Scottish Cup.
Niall McMullan, Molson Coors Head of Sales for Northern Ireland, said: "At Carling, we are as passionate about the beautiful game as the fans are and we're thrilled to sponsor the inaugural Carling Nations Cup. We believe that football is a great sociable experience, best shared with friends whether watching the action live at the game, in the pub or at home on the sofa. We're sure that the Carling Nations Cup will provide fans with plenty of entertainment and excitement.
"We will also be using this association to support the local drinks industry by investing significantly in an exciting range of marketing and promotional activities to increase footfall in pubs throughout Northern Ireland", he added.
Irish Football Association Chief Executive Patrick Nelson added: "To have Carling come on board as the title sponsor of the Carling Nations Cup is fantastic. Carling has shown its dedication and commitment to investing in football throughout the UK and Ireland and the Irish FA has experienced this through Carling's very successful sponsorship of the Premiership in Northern Ireland.
"This is going to be a great tournament for all four Associations and it is one that we are certain the players and fans will really get excited about. These are the sort of games that bring fans together to enjoy a feast of football right on our doorstep", Nelson concluded.
Former Northern Ireland international, Pat Jennings, who earned 119 caps for his country, was on hand to lend his support, alongside former internationals Packie Bonner of the Republic of Ireland, Craig Burley of Scotland and Ian Walsh of Wales.
Speaking at the launch, Pat Jennings said: "The Carling Nations Cup is a wonderful idea and a welcome addition to the international footballing calendar, harking back to the good old days of the 'home internationals', which were always very popular with local football fans.
"I'm sure fans of all four competing teams will be excited at the prospect of playing each other in what is a fantastic new stadium", he added.
Pictures: top right - Northern Ireland legend Pat Jennings alongside Carling’s Niall McMullan at the sponsorship launch of the new Carling Nations Cup in the new Aviva Stadium; bottom left - Northern Ireland legend Pat Jennings alongside the Republic of Ireland’s Packie Bonner and Carling’s Niall McMullan at the sponsorship launch of the new Carling Nations Cup in the new Aviva Stadium.
12th August, 2010
BNY Mellon sponsors major summer exhibition at National Galleries of Scotland
This year’s major summer exhibition, Impressionist Gardens, at the National Gallery Complex in Edinburgh, is being sponsored by BNY Mellon.
This will be the first time that BNY Mellon, which recently sponsored The Real Van Gogh: The Artist and his Letters at the Royal Academy of Arts in London, has supported the National Galleries of Scotland.
Impressionist Gardens has brought together some of the most famous names of Impressionism, with fine examples by Monet, Pissarro, Renoir, Manet and Sisley. In addition, the exhibition examines the continued significance of the Impressionist garden to the generation of artists working immediately after the Impressionists, such as Cézanne and Pierre Bonnard. This is the only UK showing of the exhibition.
"Edinburgh is one of our businesses’ key centres and it is a special privilege to support this landmark project and the National Galleries of Scotland, whose championing of public access and education is very much in tune with the key principles that inform our own international programme of arts sponsorship", said Woody Kerr, Vice-Chairman of Europe at BNY Mellon. "I have no doubt that this remarkable exhibition will prove a huge success for both the National Galleries and the city of Edinburgh itself".
Commenting on the announcement, John Leighton, Director-General of the National Galleries of Scotland, said: "Impressionist Gardens will be the big festival exhibition at the National Gallery of Scotland this year, and a highlight of our summer season. This is the first time that this fascinating subject has been the focus of a major exhibition and we are delighted to have secured some spectacular loans from collections around the world.
"To organise an exhibition on this scale would have been almost impossible without the generous support we have received from BNY Mellon, and we are extremely grateful to them for helping us to stage this landmark show".
Impressionist Gardens, which has been organised in partnership with the Museo Thyssen-Bornemisza in Madrid, is the first major international exhibition to examine the Impressionists’ fascination with gardens and gardening, a subject that was of central importance in their work. The exhibition includes around a hundred works from collections such as the Metropolitan Museum of Art, New York, the National Gallery of Art, Washington, the Musée d’Orsay, Paris, the Museum of Fine Arts, Houston and the Staatsgalerie, Stuttgart.
Impressionist Gardens is being curated by Michael Clarke, Director of the National Gallery of Scotland and organiser of many exhibitions on Impressionism, and Dr Clare Willsdon, Reader in History of Art at the University of Glasgow and a world expert on the subject.
Throughout its 225 year history, BNY Mellon has supported non-profit organisations addressing cultural awareness and access, economic vitality, education and urgent human needs. It has worked with many of the world’s leading art, cultural and philanthropic institutions and has supported them with charitable investments, sponsorships and through the volunteer efforts of its employees.
BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation. BNY Mellon is a global financial services company focused on helping clients manage and service their financial assets, operating in 34 countries and serving more than 100 markets.
It is a leading provider of financial services for institutions, corporations and high-net-worth individuals, providing superior asset management and wealth management, asset servicing, issuer services, clearing services and treasury services through a worldwide client-focused team. It has $22.4 trillion in assets under custody and administration, $1.1 trillion in assets under management, services $11.8 trillion in outstanding debt and processes global payments averaging $1.5 trillion per day.
The exhibition runs until 17th October, 2010.
The Garden at Les Lauves by Paul Cezanne (1906) - top right
Garden in Bordighera by Claude Monet (1884) - bottom left
Paintings are for illustration only - not known whether they are included in the exhibition
11th August, 2010
BT and Sainsbury's to sponsor London 2012 Paralympic programming on Channel 4
Channel 4 has signed agreements with BT and Sainsbury's to become joint sponsors of programming related to the London 2012 Paralympic Games on Channel 4.
The two multi-million pound deals will see BT and Sainsbury's share sponsorship equally across a variety of programmes broadcast across the Channel 4 network, leading up to the London 2012 Paralympic Games, as well as the live coverage and highlights shows broadcast during the Games themselves.
This ground-breaking dual sponsorship also includes sponsorship of Channel 4's new website dedicated to the Paralympic Games, www.channel4.com/paralympics, programming on PC and TV VOD, as well the joint creation of Short Form Programming content.
The deal starts on August 29th, 2010, exactly two years to the Opening Ceremony of the London 2012 Paralympic Games. To mark this anniversary, Channel 4 will screen a weekend of programming dedicated to the Paralympic Games.
Highlights of the weekend include Inside Incredible Athletes, a feature-length documentary which will profile seven athletes, all of whom are hoping to represent ParalympicsGB and examine the science behind their extraordinary ability. The weekend will also see the first episode of That Paralympic Show - a brand new, 10-week magazine series about all things relating to disability sport, and highlights from the IPC Swimming World Championships in Eindhoven.
Gwyn Burr, Sainsbury’s Customer Service and Colleague Director, said: This partnership will help us to drive awareness, understanding and engagement with the London 2012 Paralympic Games. We see the Games as the ideal platform from which to talk to customers across the country, about our commitment to promoting a healthy, fitter lifestyle across all ages and abilities. We look forward to working alongside Channel 4 over the next two years to ensure that these are the best Paralympic Games yet".
Suzi Williams, BT Group Marketing and Brand Director commented: "BT is a long-time passionate supporter of Paralympic sport. From our headline sponsorship of the BT Paralympic World Cup to our support for ParalympicsGB and for athletes like Lee Pearson and Oscar Pistorious - we are committed to helping these amazing athletes be the very best they can be.
"This new two year collaboration with Channel 4 turbo charges that activity, and we are proud and excited to be a part of it. Together we will share the inspirational power of Paralympic sport with the widest possible audience, and provide a lasting legacy for the Paralympic movement".
10th August, 2010
Ace Cafe London sponsors the Triumph LIVE custom specials competition
Ace Cafe London has confirmed its sponsorship of the Triumph Custom Specials competition to be held at Triumph LIVE, a day-long festival for Triumph customers and motorcycle enthusiasts taking place on September 18th at Mallory Park circuit in Leicestershire, England.
The Ace Cafe's Mark Wilsmore will lead the judging panel in assessing the merits of the machines entered as well as being on hand throughout the day to answer questions or just chat.
Ace Cafe London's latest bike - the Ace 904S Thruxton Special - will also be on display, together with the latest Hinckley engined Hyde Harrier and three unique and historic motorcycles from the London Motorcycle Museum, the 1965 Triumph P1 triple, a 1973 OHC triple and a 1983 model Triumph Bonneville, the last of the Meriden Bonneville's.
Triumph LIVE is a day-long event open to all motorcyclists, not just Triumph fans, and promises to be a great day out at Mallory Park - on track action includes a round of the Triumph Triple Challenge race series and a special Street Triple R guest invitation race.
Triumph's World Supersport rider Chaz Davies will be taking part, along with a number of Triumph racers from the British Supersport championship. There will also be some track time available for customers to try out a Daytona 675 for themselves, while Triumph's stunt riders, Kevin Carmichael and Paul Hanks, will also keep the crowd entertained.
Off track there will be a host of attractions, including the first preview of Triumph's 2011 range of bikes and apparel, a 20 years of Hinckley Exhibition, live interviews and competitions hosted by Suzi Perry, a Triumph race bike display, road demo rides and slow speed skills plus "the chance to challenge your mates to an off road segway race or test your mettle with the Vertical Trix wheelie-machine".
Triumph's factory in nearby Hinckley will be open to ticket holders and the day will be topped off with a live music programme headlined by rock legends The Stranglers and supported by rising stars, Mumford & Sons. Three more support acts are being chosen by Triumph customers through an innovative online competition.
9th August, 2010
Welsh Rugby Union book new sponsorship deal with Thomas Cook
The Welsh Rugby Union has unveiled Thomas Cook Sport as their Official Travel Partner in a three-year deal announced at their flagship store in Cardiff.
The deal with the UK's second largest leisure travel group is great news for Welsh rugby fans as more tickets to Wales' home internationals will now be released via the new official match break packages - which include a top-price match ticket at the Millennium Stadium and an overnight stay in one of Cardiff's city-centre hotels for home matches.
Travel packages are available now from £139 per person at www.thomascooksport.com for the 2010 Autumn Series at the home of Welsh rugby, when Warren Gatland's men face the top three teams in world rugby - Australia, South Africa and New Zealand - and the Rugby World Cup 2011 Pool D opponents Fiji, themselves positioned just one place behind Wales in tenth spot in the IRB World Rankings.
Travelling supporters will benefit during the 2011 RBS 6 Nations, with match packages available immediately for all Wales' away fixtures, starting with Scotland on Saturday, 12th February, priced at £249 per person for a minimum two-night stay.
Thomas Cook will also be launching the WRU Holiday Club, allowing fans to receive a guaranteed discount on package holidays and charter flights booked through Thomas Cook and Going Places high street stores.
Danny Talbot, managing director of Thomas Cook Sport said: "We're delighted to be supporting Welsh rugby through this partnership and we're looking forward to working with the Welsh Rugby Union to offer exclusive deals and opportunities for fans".
Thomas Cook are the latest blue chip company to partner with the WRU, following the multi-million pound three-year shirt sponsorship deal with Admiral which starts this season and WRU Group Chief Executive Roger Lewis is delighted that Wales will face the top teams in world rugby at the Millennium Stadium in November with the backing of two FTSE listed companies.
"This is fantastic news for our fans, they will benefit from the full range and expertise of service offered by Thomas Cook as they follow Wales around the world as well as picking up some great discounts for their own travel plans", said Mr Lewis.
"Everyone in rugby knows that the Welsh supporters are some of the best and most loyal groups of fans in the game and this new partnership with Thomas Cook will ensure they are well looked after as they follow their team around the globe.
"The WRU is attracting interest from some of the biggest companies in the world market-place; we are developing an impressive list of partners reflecting the high quality of our business and of our rugby product and Thomas Cook represent the latest addition."
Welsh rugby supporters who take part in trips to the Rugby World Cup in 2011 and Lions Tour packages will also be able to win 'money can't buy' experiences - including winning their own training session with WRU coaches and attending squad training sessions where they can see the likes of Blues, Wales and Lions superstar Jamie Roberts in action.
"Everyone knows how important the fans are to the players, as well as the game of rugby in general", said Roberts.
"There's nothing like looking up from the pitch to a sea of red filling the stands at away matches and hearing the throngs of travelling support at anthem time - it can really set you up for what is to come.
"It makes such a difference to know your fans are right behind you especially when you are on the road as we are for three of our five 6 Nations matches this season, so it will be all the more important to know that the fans will be looked after".
Wales skills coach and former international and British & Irish Lion Neil Jenkins added: "I've been all over the world through rugby and it's the travelling and the camaraderie with fans which is such an integral part of the sport we all know and love.
"It's comforting to know that there is a company of the stature of Thomas Cook who will be there to look after the fans and our own friends and family when we are out on the road and experiencing all the inevitable highs and lows of the seasons to come".
6th August, 2010
InterContinental Hotels Group (IHG) becomes swimming's official hotel partner
British Swimming, the ASA, Scottish Swimming and Swim Wales have announced that InterContinental Hotels Group (IHG), will become their Official Hotel Provider.
IHG is the world's largest hotel group by number of rooms, with over 4,400 hotels and more than 650,000 guest room in one hundred countries across the world. It operates seven well-known hotel brands – InterContinental, Crowne Plaza, Holiday Inn, Holiday Inn Express, Hotel Indigo, Staybridge Suites and Candlewood Suites.
The deal will see IHG provide assistance at all levels of swimming from corporate events through to member support. As the Official Hotel Provider of the London 2012 Olympic and Paralympic Games, IHG says it is pleased to be delivering further value to a recognised Olympic sport.
Christopher Hale, IHG Head of London 2012, said: "We all know the value of a good night's sleep and a comfortable relaxed environment. We hope that this partnership will deliver well-rested swimmers and staff to help bring success to swimming at all levels.
"IHG are proud to be the official hotel provider for British Swimming and look forward to welcoming the athletes, families, staff and club members into our hotels".
Katie Brazier, Director of Sponsorship at British Swimming, said: "We are delighted to welcome IHG to our sponsorship family and look forward to working in partnership with them.
"As Official Sleep Provider we hope that they will provide our athletes, staff and club members with the quality rest that they need to perform to their best".
To celebrate the launch of the partnership IHG are offering free swimming for children throughout August and September 2010.
2nd August, 2010
HSBC Bank invests in the 2010 Tall Ships Race
Global banking giant HSBC has become the latest company to pledge its support for The Tall Ships Races, the second race of which ends in a spectacular climax on Monday, 9th August in Hartlepool.
HSBC is sponsoring cycle route signage and a secure cycle park that will provide free storage for up to 500 bikes a day in Greenland Road, Hartlepool, close to the event site.
People are being urged to consider travelling to The Tall Ships Races by bike - in line with Hartlepool Borough Council's desire to make the event as environmentally-friendly as possible.
Tall Ships Project Manager Michelle Daurat said: "We have an on-going commitment to plan and deliver the event according to the British Standard(BS) 8901 framework for Sustainable Event Management and the cycling initiative fits perfectly with that.
"We have been working closely with Sustrans, the UK's leading sustainable transport charity, to develop cycle routes to the event site and we would actively encourage people to use them".
Phil Roxburgh, HSBC branch manager in Hartlepool, said: "We are delighted to be sponsoring The Tall Ships Races cycle initiative, which reflects our corporate commitment to sustainable business initiatives that safeguard the environment.
"HSBC was the first carbon neutral UK top 100 company and we are a Sunday Times top 60 Green Business. We are also an integral part of some of the biggest environmental projects in the world, working alongside respected organisations such as the WWF, Earthwatch and the Smithsonian Tropical Research Institute, as the HSBC Climate Partnership.
"This is a ground-breaking five-year partnership that aims to tackle climate change by inspiring action by individuals, businesses and governments worldwide. It's really exciting that Tall Ships is not only a green event in itself but that we can add to that by working with Sustrans to ensure there are accessible and safe cycle routes".
Neil Mitchell, Area Manager for Sustrans in the Tees Valley, added: "I have received an increasing number of calls in recent days from people saying that they intend to travel to The Tall Ships Races by bike, so it's important that they can do so easily and safely. The routes and storage facility have been designed with this in mind".