Advertisement: International media buying: Fox Media Advertise with us
 
The UK Sponsorship Database
The premier online database of UK sponsorship opportunities


  UK sponsorship news update ...
 
  << Home   << News archive  << July headlines  << Send us news!     Latest UK sponsorship news
go to our Twitter page
go to our Facebook page
go to our Google+ page
Live tweets on a range of sponsorship subjects
Bookmark and Share
     


 

Need a supplier?

After Dinner Speakers
Audio Visual
Catering
Celebrities
Conferences
Creative consultants
Direct marketing
Entertainers
Equipment hire
Event management
Exhibitions
Financial services
Gifts/Clothing
Hospitality
Incentives
International
Legal advisers
Licensing
Logistics
Marketing
Media buying
Monitoring/auditing
Music
Photography
Printers
PR agencies
Recruitment
Research
Sales promotion agencies
Signs
Sponsorship consultants
Training
Trophies and awards
Venues
Video
Web-related

Get listed!
 

sponsorship

 

14th August, 2017 << Home

Hyundai returns as Title Sponsor of the Mercury Prize

Hyundai Motor UK has returned as title sponsor for the Mercury Prize for the second year of its three-year partnership.

This year's Hyundai Mercury Prize Find your Rhythm campaign kicks off with the chance to win the UK's first All-New KONA small SUV, through a social media campaign that runs until the awards show on 14th September.

The Hyundai Mercury Prize recognises the best new UK and Irish music and the artists who produce it. This is done primarily through the celebration of the twelve 'Albums of the Year'. The overall Hyundai Mercury Prize for Album of the Year is the music equivalent to the Booker Prize for literature and the Turner Prize for art.

To coincide with the announcement of the 'Albums of the Year' shortlist, Hyundai launched its Find your Rhythm campaign with a competition to win the UK's first All-New KONA. Hyundai's campaign will focus on the creative physical and mental spaces where innovation happens – in this case, the relaxing interior of the Hyundai KONA.

Hosted on Hyundai UK's social media channels, including @Hyundai_UK on Twitter, as well as Hyundai UK on Facebook and @HyundaiUK on Instagram, entrants will need to either tweet #HyundaiMercuryPrize or comment on any post relating to #HyundaiMercuryPrize that is posted to Hyundai UK's Facebook or Instagram feeds.

Hyundai's Find your Rhythm campaign also includes a tie-up with Boiler Room, a global online music broadcasting platform, to produce exclusive performance films and social content with Hyundai Mercury Prize-shortlisted artists. Entries for the KONA competition will also be taken through the Boiler Room social channels using the same #HyundaiMercuryPrize hashtag.

A range of Hyundai vehicles will be provided to artists travelling to and from the awards show at the Eventim Hammersmith Apollo on 14th September in special Hyundai Mercury Prize livery, featuring a Shazam code. Once scanned with a phone or smart device, the code unlocks a special augmented reality experience featuring a specific Hyundai Mercury Prize artist and a link to their shortlisted album.

Throughout the Hyundai Mercury Prize Find your Rhythm campaign, Absolute Radio's new music expert, Danielle Perry will be along for the journey. On her Sunday Night Music Club show, each of the Hyundai Mercury Prize artists will be showcased in a weekly 'The Road to the Hyundai Mercury Prize' feature. Danielle will also be giving away tickets to the Awards Show during her Thursday evening radio show.

David Pugh, Marketing Director, Hyundai Motor UK, said: "Our Hyundai Mercury Prize partnership exists because we genuinely feel that the Prize's values, in celebrating and promoting innovation and excellence in music, reflect those of our own brand. We don't just want our name associated with the Prize, though: it's important that we add something for music fans. With Boiler Room and Shazam, we're really shining a light on some of the incredible artists in the shortlist this year, celebrating talent of which everyone in the UK should be rightly proud".

 

 


 

 

 

To find out about
banner advertising
on this site,
click here

 
To find out about
listing your sponsorship requirements,
click this button

 

 

 

E&OE

Like this site?   Tell a friend!

Home page  Advertise with us  Arts  Cause-related  Education  Media  Sport
  Other