Ebuyer.com announces £2.8 million TV sponsorship deal for 2015
Ebuyer.com, one of the UK's leading online electronics retailers, has announced the launch of its first major TV sponsorship campaign on the UK Freeview channel, Dave.
The £2.8 million deal with Dave, and its +1 repeat partner, Dave JaVu, is set to run from January 2015 for a full year, with Ebuyer.com sponsoring the Weekends on Dave slot.
The campaign, named Big on Tech, features miniature toy character models interacting with a range of full sized electronic technology.
The scenarios include toy models provocatively posing in a steam mop 'sauna', fighting the eternal evils of power outage and rocking out at a metal concert atop a giant speaker.
Ebuyer secured a deal with English actor, writer and artist Rufus Jones to voice the parts of their toy characters. Along with various acting credits, Jones has previously performed as Captain Reed on the popular Reed.co.uk advertisements.
Created with Sheffield-based ad. agency UBER and the Leeds media buyers Boutique Media, the Ebuyer.com mentions cover over 36 hours of programming each weekend.
Idents are shown before and after shows on Dave between 9.00pm and 2.00am on weekends, as well as various slots during Saturday and Sunday daytime.
The first wave of idents, set to run for three months, includes eleven different scenarios and Ebuyer hopes Dave viewers will become familiar with the mini models throughout this campaign period.
Ebuyer say they had great success earlier in the year with with their audio advertising campaign "Have you got Ebuyer.com?", a series of radio adverts that ran nationally on TalkSport.
Ebuyer MD Stuart Carlisle has overseen a year of rapid growth at the online retailer and is excited to see the brand move to national TV.
"This is a great opportunity to get the Ebuyer.com brand out to a wider audience", he said. "We've already had great success with our radio adverts earlier in the year, so the progression to sponsorship on TV in 2015 will help make more potential customers aware of Ebuyer.com".
"Our sponsorship with Dave is part of a bigger plan for Ebuyer, as we look to become more involved with national events, advertising and TV".
"The partnership with Channel 4 and Dave made the most sense to us as we feel the channels hit a large proportion of our key demographics as well as being a hugely popular channel".