Fulham Football Club announces partnership with iPro Sport
Fulham Football Club has announced a partnership with iPro Sport as the club's official isotonic sports drink supplier for the 2014-15 and 2015-16 seasons.
The deal will see iPro Sport get brand exposure during Championship fixtures at Craven Cottage, home of Fulham FC.
The club's First and Under 21 squads will be provided with isotonic drinks supplied by iPro Sport throughout the term of the partnership. Alistair Mackintosh, Chief Executive Officer of Fulham FC, said: "We are delighted that iPro Sport has joined us as a partner for the next two seasons. We look forward to developing this relationship further both on and off the field by using our official Club platforms to create iPro Sport brand awareness, and through our strength and conditioning team who will be assisting in the development of a case study to highlight the effects of the isotonic drink in enhanced performance".
Lisa Marraffa, Marketing Director of iPro Sport, commented: "The relationship with Fulham FC is a significant and strategic step in iPro Sport's plans to extend into football and other sports.
"We want to help the club move forward by supplying an isotonic drink that we genuinely believe is better than the competition, and we know the players will notice the difference on the pitch."
iPro Sport is described as a natural and healthy sports drink that contains no artificial sweeteners, flavours or colouring. It includes Stevia - a natural sugar replacement with no calories and 188% of the reference intake of B12 and 200% of the daily recommended intake of Vitamin C.
Lisa Marraffa added: "In an industry where the main focus is on health and fitness it is vital that companies do not supply products that have the potential to damage the value of exercising. iPro Sport aims to lead by example in helping both professional sportsmen and the amateur enthusiasts achieve their goals".
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