Chestertons Polo in the Park appoints Revolution Sports + Entertainment
Chestertons Polo in the Park has appointed Revolution Sports + Entertainment to market the event and build its profile in the consumer and lifestyle media, maintaining its positioning as the highlight to the start of the summer sporting and social calendar.
Now in its seventh year since being launched in 2009, and running from Friday, 5th to Sunday, 7th June 2015 at Hurlingham Park in Fulham, Chestertons Polo in the Park is dedicated to bringing polo to new audiences.
The three-day City Polo Series features three-man teams representing cities including Singapore, Buenos Aires and Abu Dhabi. A smaller playing field, teams changing ends only at half time and a 45-yard ring, outside of which enables teams to score double points, all create greater engagement with the spectators.
Rory Heron, Managing Director of Polo in the Park, said: "Revolution has a proven track record of marketing and PR in the sports and entertainment industries, and combines a unique knowledge of sport with expertise in event marketing, social media and placing stories in consumer and lifestyle media. They are the perfect partner for us - we are delighted to have them on board in what is set to be the greatest Polo in the Park to date".
Merrick Haydon, Managing Director at Revolution, said: "Chestertons Polo in the Park is a fantastic 'must do' experience and we want to maintain its position as the perfect start to the summer that is enjoyed as much by polo fanatics as it is by London's party crowd.
"We are delighted to have been appointed, and look forward to working closely with Rory and his team and their amazing sponsors over the coming months as we prepare for June’s big weekend".