Dacia kicks off RFL partnership at prestigious World Club Series
Dacia has announced a new partnership with the Rugby Football League (RFL) that will see them become Official Car Partner of the First Utility Super League and the Ladbrokes Challenge Cup, Principle Partner of the Magic Weekend and Title Partner of the World Club Series. Under the deal, Dacia becomes a partner of the game from the grassroots up to the elite of the sport.
Dacia is known as being one of the more robust, no-nonsense brands in the UK, so the partnership with the RFL was deemed to be the perfect fit. To mark the start of their three-year deal, the manufacturer travelled to the homes of St Helens, Wigan Warriors and Leeds Rhinos - the three clubs that will welcome their Australian counterparts for the Dacia World Club Series in just under one month's time.
In addition to their support for the professional game, Dacia will also be working with the RFL to support local communities to benefit the game at the grassroots level.
Sam Tomkins of Wigan Warriors said: "With the start of the season just around the corner, everyone is gearing up exciting year of action. Having Dacia on board for the World Club Series is great boost for the game. It's definitely one of the highlights of the season, so I'm looking forward to seeing what Dacia adds to the experience."
Ed Preston, Communications Manager, Dacia UK, said: "Our new partnership with the Rugby Football League is very exciting for all of us at Dacia. With its no-nonsense approach and community spirit, rugby league was the natural fit for our brand and we're looking forward to working with the RFL to bring something new and fun to the game for fans.
"We're looking forward to the season kicking off in a few days and also the Dacia World Club Series which will be our first big activation of the deal. We're working with the RFL and our dealerships to help bring these to life and ensure that the local communities benefit from the partnership".
Chris Rawlings, RFL Commercial Director, said: "This is fantastic news having Dacia come on board as our newest partner. Securing a long-term partner like this is good for the sport. Dacia share our values and they have real passion to support rugby league across multiple events and the community game. We're looking forward to working together and making this partnership a success".
In the ten years since the brand was re-introduced by Groupe Renault, Dacia has sold over 3.5 million cars to customers in Europe and the Mediterranean basin. Since launching in the UK in 2013, Dacia has won numerous awards including What Car?'s 'Best Small Car under £12,000' for four consecutive years for the Sandero and its LCV version of the Duster - the Duster Commercial 4x4 - recently won What Van?'s 'Best 4x4 Van'.
Dacia boasts having the best value for money vehicle range in the UK, claiming that The Sandero is the UK's most affordable supermini, priced from £5,995, the Logan MCV is the most affordable estate from £6,995 and the Duster is the country's most affordable SUV available from £9,495.
In the UK in 2015, Dacia sold 26,228 vehicles, and increase of 9.9 per cent compared to 2014, gaining a 1 per cent market share. Over 67,000 Dacias have been sold in the UK since its launch in January 2013.