Leeds Building Society and Rhinos announce extension to current sponsorship
The partnership between Leeds Rhinos and Leeds Building Society will be continuing for a further two years.
Leeds Building Society Chief Executive Peter Hill said: "We are delighted to be extending our sponsorship of the Rhinos for another two years. We share so many values - our passion for success, our team spirit and our commitment to the communities we serve.
"Leeds Rhinos have enjoyed their most successful period in history, via their golden generation, with Leeds Building Society proudly on the front of the most popular shirt in Super League.
"I am passionate about supporting grassroots rugby in our heartland and our Blue & Amber affinity account has already contributed more than £440,000 for the development of junior rugby and to support the Rhinos' excellent community programmes. I am proud that our affinity account has helped youth development at the club, which is demonstrated by the number of top class youngsters coming through from the academy.
"Both we and the Rhinos are successful Leeds-based organisations, play major roles in the city and we have many customers and colleagues who are Rhinos supporters. This sponsorship puts us where we are proud to be, at the heart of Leeds life."
Successes by the Rhinos during their partnership with Leeds Building Society include being Carnegie World Club Champions in 2008 and 2012; Grand Final winners in 2007, 2008, 2009, 2011 and 2012; the League Leaders Shield in 2009; and the Challenge Cup Final in 2014.
Commenting on the extension announcement, Leeds Rugby Chief Executive Gary Hetherington said: "Leeds Building Society has certainly played a major part in our success when you consider that we have won nine major trophies in the eight years they have been main sponsors.
"There is a perfect fit between us both and we are very proud to carry the name of a major Leeds-based national business on the shirts. This is an excellent deal for both parties and we are delighted this relationship will continue.
"Over the past fifteen years we have built up a very successful partnership with Leeds Building Society through our affinity account for Rhinos supporters. We share many common ideals. We are both proud of our heritage, are integral parts of the fabric of the city and embrace change. We both reward loyalty and offer outstanding value.
"Our success on the pitch could not be achieved without successful partnerships off it. There is no doubt that having a main club sponsor as successful as Leeds Building Society is vitally important to us and I am sure we will have a bright future together".