Medicash throws support behind 2015 Liverpool Hope University International Tennis Tournament
Medicash has announced it will once more sponsor the Liverpool Hope University International Tennis Tournament when it returns to Aigburth next year.
One of the UK's leading healthcare cash plan providers, Liverpool-based Medicash has supported healthy living for over 140 years.
Its health plans, available to corporates and individuals, offer cover towards healthcare bills from dental treatment to eye tests as well as a wide range of other wellbeing benefits.
The Liverpool Hope University International Tennis Tournament encourages healthy, active lifestyles by working with schools on tennis programmes throughout the year and inspiring people of all ages by bringing some of the greatest tennis stars of all time to Liverpool Cricket Club to show off their skills.
According to Medicash marketing manager Andy Abernethy, the tournament is the ideal platform to promote their services and healthy living. "The Liverpool Hope University International Tennis Tournament is one of the biggest annual sporting events in the region", he said.
"We have almost a century and a half of experience providing health plans both regionally and nationally.
"It is important for us to reach out and let people know what we are doing to ease the cost of healthcare and help them lead more active, healthy lives. The tennis tournament is a popular, successful event and being a part of that helps us to get the message to a wide range of people just how important healthy living and active lifestyles are."
Tournament director Anders Borg said he welcomed Medicash's sponsorship. "The tournament keeps getting bigger every year," he said. "To have the support of a successful national business that is based in Liverpool is invaluable to us.
"We are raising the profile of one of the best businesses in the North West through sport to a wider audience and that is important, because the tournament has an international profile and is a fantastic shop window for Liverpool and Merseyside".
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